Join Andy Keller as he sits down with Kurt Hoag, the founder of Renotype, to explore the world of purposeful promotion. Discover how Kurt's 30 years of experience in marketing have shaped his unique approach to advertising, focusing on meaningful connections rather than fleeting trends. Learn about the common pitfalls in promotional strategies and how to avoid them, while gaining insights into building lasting brand relationships. Whether you're a small business owner or a marketing enthusiast, this episode offers valuable lessons on making impactful promotional choices.