IMPORTANCE OF DIGITAL MARKETING TO NIGERIAN BUSINESSES

Why go into digital marketing?

Tech has become the peak career interest career of the day for many people worldwide. As a result, we see people looking for many ways to get into tech, and digital marketing is one such way.

Many people often believe that you need to know about coding and programming languages before you can get into tech. However, that conception isn’t true as some tech careers do not need the knowledge of coding and programming languages, and digital marketing is one of them.

Typically, digital marketing entails the promotion of businesses through online channels. It could be through emails, websites, social media channels, etc. Now, we see more of strategy, thoughts, ideas, and conceptualization playing out instead of the knowledge of coding.

As a digital marketer, you are the bridge between businesses and their online target audience. Therefore, you know that there is always a need for a digital marketer.

So, if you have been looking for how to get into tech without the rigors of coding and others, you should be considering a career in digital marketing. Interestingly, we also see many career branches in digital marketing. For example, one can decide to be a generalist or a specialist when it concerns digital marketing, and you will know more about the careers later in this article.

As you read this article further, you will learn more about launching a career in digital marketing, how it is beneficial to businesses, and the available jobs in digital marketing.

Digital marketing guide

For anyone looking to dive into digital marketing and become a digital marketer, we understand that you will need a guide. But, like any other career, specific tips will help you succeed on your career journey.

- Learn about digital marketing: It will be unrealistic to think you can jump into being a digital marketer. One must to go through a thorough learning process to embark on the journey of being a digital marketer. Thus, you can utilize online learning materials like YouTube and other channels that teach digital marketing. Once you begin to learn about digital marketing, you get to know what to expect on the journey.

- Pick a niche: People often say that a Jack of all trades will eventually become a master of none, and we agree with such claims. However, as you learn about digital marketing, you see various aspects. Therefore, you need to pick a niche and specialize. For example, it could be affiliate marketing, email marketing, or social media management. Again, as you learn about digital marketing, you will know the various niches and pick your interest.

- Be creative: Creativity is essential in digital marketing, and you need to channel your inner creativity to succeed in this field. It is important to note that there is nothing new under the sun. Thus, whatever idea you might have has already been done by someone else. However, the difference can be in the execution. And your creative juices help make your implementation distinct.

- Have an online presence: How can you claim to be a digital marketer when you do not have an online presence? For example, imagine being a social media manager, but you do not have a page that people can use as a reference. how do you want people to believe that you can handle the job in such a case? Therefore, one needs to have an active online presence when on the journey to being a digital marketer.

- Engage in volunteering or internships: After learning about everything in digital marketing, you will need to put the knowledge into practice. One of the best ways to do such is by engaging in volunteering or internships. As a beginner, it will not be easy to secure paid jobs. However, you can do volunteer jobs and engage in internships to grow your portfolio.

- Familiarize yourself with the latest trends: As a digital marketer, you always have to be up to date with the latest trends. You need to understand that the wor

How to Sell Your Products and Services as an Entrepreneur without too Much Stress

The life of an entrepreneur can be stressful. You may have a product or service that you want to sell, but don't know how to get your customers' attention. This is usually the case sometimes because it can be hard to sell products sometimes as an entrepreneur. Whatever the case is, in this article, we will show you how to sell your products and services as an entrepreneur without too much stress.

Tips on How to sell your Services and Products With Little or no Stress as an Entrepreneur

To sell and make those desired profits and meet margins as an entrepreneur, you have to make sales seamlessly. These tips will help you to make sales with less or no stress.

 Use Influence to drive value

 Sell yourself before selling a product

 Build interest and desire with features and benefits

 Sell the results

 Use trust and expertise to build credibility

 Think like your customer

 Be Confident

Use Influence to Drive Value

One way to use your influence and drive value is by creating content. You can do this in the form of blog posts, podcasts, or webinars. Another way to use your influence is through brand ambassadors. This means that someone who has authority in the marketplace will endorse your product or service by using it themselves and sharing their experiences with others. You can also leverage influencer marketing for brands where people have large followings on social media platforms like Facebook, Twitter and Instagram, to push for users to patronise your product.

Sell Yourself Before Selling a Product

Whether you're selling a product or a service, you must sell yourself first as an entrepreneur. You must be able to demonstrate the value of what you are offering in the most compelling way possible. Consider this, if you were looking to buy something and found out that it was being sold by some random person on the street who had no idea what they were talking about, would you make a purchase? Probably not. However, if they could demonstrate their expertise in whatever it was that they were trying to sell, then maybe yes (assuming everything else checks out).

Build Interest and Desire with Features and Benefits

You can build interest and desire with features and benefits. Build on the features of your product, and do this by stating the most important practical benefits of your product. Make sure you're speaking to your customer's needs and wants rather than just talking about what you want them to buy.

Sell the Results

Instead of selling your product or service alone, focus on the results that you will be able to deliver with your product. You can do this by sharing what your customer will benefit from using your product or service. As an example, if you sell industrial water pumps you can rather tell potential customers what range, capacity, and performance of the pump and how functional the pump will be for the potential user. This you should do, instead of just centering on the price of the water pump and asking people to just buy the water pumps.

Use Trust and Expertise to Build Credibility

Use your credentials. If you have a degree or certification, mention it on your website, in email signatures and newsletters, and when speaking to prospects. Use your personal story, one of the best ways to make yourself relatable is by sharing what you're passionate about with others and why they should be too.

Use your expertise, if you have an area of expertise that makes sense for the type of business you run (or want to start), make sure that potential buyers know and feel your expertise. Make it clear by mentioning it prominently on all platforms where you sell your products.

Experience matters, this goes without saying that people will go for a seller with experience if they are looking for help with any product. Testimonials/references from previous clients can also help build trust between potential clients and service providers like you

How to Sell Your Products and Services as an Entrepreneur without too Much Stress

The life of an entrepreneur can be stressful. You may have a product or service that you want to sell, but don't know how to get your customers' attention. This is usually the case sometimes because it can be hard to sell products sometimes as an entrepreneur. Whatever the case is, in this article, we will show you how to sell your products and services as an entrepreneur without too much stress.

Tips on How to sell your Services and Products With Little or no Stress as an Entrepreneur

To sell and make those desired profits and meet margins as an entrepreneur, you have to make sales seamlessly. These tips will help you to make sales with less or no stress.

 Use Influence to drive value

 Sell yourself before selling a product

 Build interest and desire with features and benefits

 Sell the results

 Use trust and expertise to build credibility

 Think like your customer

 Be Confident

Use Influence to Drive Value

One way to use your influence and drive value is by creating content. You can do this in the form of blog posts, podcasts, or webinars. Another way to use your influence is through brand ambassadors. This means that someone who has authority in the marketplace will endorse your product or service by using it themselves and sharing their experiences with others. You can also leverage influencer marketing for brands where people have large followings on social media platforms like Facebook, Twitter and Instagram, to push for users to patronise your product.

Sell Yourself Before Selling a Product

Whether you're selling a product or a service, you must sell yourself first as an entrepreneur. You must be able to demonstrate the value of what you are offering in the most compelling way possible. Consider this, if you were looking to buy something and found out that it was being sold by some random person on the street who had no idea what they were talking about, would you make a purchase? Probably not. However, if they could demonstrate their expertise in whatever it was that they were trying to sell, then maybe yes (assuming everything else checks out).

Build Interest and Desire with Features and Benefits

You can build interest and desire with features and benefits. Build on the features of your product, and do this by stating the most important practical benefits of your product. Make sure you're speaking to your customer's needs and wants rather than just talking about what you want them to buy.

Sell the Results

Instead of selling your product or service alone, focus on the results that you will be able to deliver with your product. You can do this by sharing what your customer will benefit from using your product or service. As an example, if you sell industrial water pumps you can rather tell potential customers what range, capacity, and performance of the pump and how functional the pump will be for the potential user. This you should do, instead of just centering on the price of the water pump and asking people to just buy the water pumps.

Use Trust and Expertise to Build Credibility

Use your credentials. If you have a degree or certification, mention it on your website, in email signatures and newsletters, and when speaking to prospects. Use your personal story, one of the best ways to make yourself relatable is by sharing what you're passionate about with others and why they should be too.

Use your expertise, if you have an area of expertise that makes sense for the type of business you run (or want to start), make sure that potential buyers know and feel your expertise. Make it clear by mentioning it prominently on all platforms where you sell your products.

Experience matters, this goes without saying that people will go for a seller with experience if they are looking for help with any product. Testimonials/references from previous clients can also help build trust between potential clients and service providers like yo