You definitely want to catch this show. Michael gives you some of the most important, proven marketing tips to help grow your business. You'll learn: The 3 reasons why people buy anything. There are only 3 steps to the sales process and which is the most important. What is a USP and how do you create one for your business. Content is King, how to write powerful content following the A.I.D.A principle. Attention Interest Desire Action. Be prepared to take notes. Also, Michael will email you a free list of the words that sell, words that unsell, 5 deadly words to NEVER use and a list of the most common Benefits that customers look for.