For forty years, the Conservative Party owned cost of living. Not anymore — and Kyla Ronellenfitsch has the polling to prove it.

This week on Craft Politics: pollster and data scientist Kyla Ronellenfitsch joins Joseph Lavoie to answer whether the CPC has quietly lost its forty-year brand on the economy, with new data showing Mark Carney's Liberals now lead Pierre Poilievre's Conservatives on managing the cost of living.

We discuss:

• Why the Liberals lead the Conservatives by five points on managing the cost of living, and what that means for a forty-year Conservative brand asset
• The favourability ladder and why its order matters more than the horse race
• Why Poilievre's rebrand kept snapping back to attack mode, and whether the Davos speech quietly locked in Carney's brand
• The narrative reset on young Canadians — the CPC has gone from +35 to +5 with young men in sixteen months

Chapters:0:00 — Joseph admits he's been wrong on cost of living1:23 — Is cost of living still Canada's top issue?5:54 — The +5 disaster: how the Liberals took the CPC's brand11:15 — Carney halo vs Poilievre bad vibes14:42 — The Davos speech that wouldn't quit17:29 — The favourability ladder, top to bottom20:25 — Why Poilievre's rebrand snapped back24:41 — Stop saying young Canadians are conservative29:53 — The elder millennial sweet spot35:30 — Avi Lewis and the anti-corporate lane the NDP keeps missing40:42 — The single number to watch in twelve months

Find Kyla on Substack: https://relaywithkyla.substack.comListen to her podcast Culture Lab on Air Quotes Media

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Craft Politics is a cross-border political podcast where Canadian and British experts come on to answer one political question per episode. Co-hosted by Joseph Lavoie (former senior advisor in a Canadian Prime Minister's Office) and Andrew Percy (former UK Conservative MP).

Listen on Apple Podcasts: https://podcasts.apple.com/ca/podcast/craft-politics/id1790715962Listen on Spotify: https://open.spotify.com/show/3Zaw8zZHe7qiFYIby7lKRBWeb: https://www.craftpolitics.fm

Joseph Lavoie on LinkedIn: https://www.linkedin.com/in/josephlavoie/Andrew Percy on LinkedIn: https://www.linkedin.com/in/andrew-percy-b996b431a/

Guest inquiries: [email protected]

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