In this thought-provoking episode from the World Government Summit 2023, Professor Kyong Jun Lee from Yonsei University, Korea, joins host Ian Khan to discuss a revolutionary concept in artificial intelligence: User-Centric AI (UCAI). Rather than focusing on traditional data-sharing models that raise privacy concerns, Professor Lee introduces a novel framework where AI is trained locally and only the AI model is shared—not the data. This groundbreaking approach maintains privacy while enabling deep collaboration between governments, businesses, and individuals.

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Professor Lee delves into the practical implementation of UCAI, especially in consumer environments. He explains how receipt data, though highly personal and sensitive, can be used to train localized AI systems without ever being exposed externally. These trained AI models are then reintegrated into a global system that benefits all stakeholders. This empowers small and medium-sized businesses, who often lack the resources to develop in-house AI, to offer personalized services to their customers.

The conversation also touches on the broader implications of hyperpersonalization and the future of AI-powered societies. Professor Lee shares his vision of AI systems that understand individual preferences without compromising privacy, helping users decide what to buy, where to go, or how to live healthier and happier lives. He likens this to creating a personal roadmap through generative AI—an evolving assistant that adapts to daily, weekly, and monthly needs.

As the discussion unfolds, the challenges of public understanding and fear of advanced techn

Ian Khan is a Global Top 30 Futurist and was recently named one of Playboy Germany's "10 People Who Will Shape 2026" — the only futurist on a list alongside Sylvester Stallone, Bad Bunny, and California Governor Gavin Newsom. Ian is the USA Today bestselling author of Undisrupted and host of The Futurist on Amazon Prime Video, where he has conducted over 500 interviews with CEOs, government leaders, and innovators. He created the Future Readiness Score™, a framework used by organizations worldwide to measure preparedness for change. Ian delivers keynotes and workshops for Fortune 500 companies, governments, and global associations. His latest innovation, FutureSHIFTLab LIVE, transforms keynotes into live intelligence events where every attendee receives a custom AI-generated report.

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