They talk about so many topics in this free flowing conversation it’s a great ride listening to it all come together.

Topic include: The effectiveness of humor in advertising, successfully mastering humor to break through advertising clutter, utilizing microsites to enhance branding, finding the right way to connect with your guest through marketing, debunking the myth of the millennial traveler while also deciphering how to earn their future business as they age, the company’s new Del Sol construction prototype, and most importantly we hear Wayne’s journey to the CEO position and the skills he developed to get him there.