The story behind the story

A bite-size take and insight into the communications surrounding two of the biggest news stories in the agricultural and food sectors at the moment.

Ali Capper, a Worcestershire grower and chair of the NFU Horticulture & Potatoes board, as well as British Apples and Pears, and Jack Ward, CEO of the British Growers Association, talk all about the 'Pick for Britain' campaign and the massive communications challenge it presents.

While Robin Skailes from the Cropwell Bishop Creamery and Tracey Colley from the Academy of Cheese explain all about the national cheese crisis and how the British cheese industry has come together to reach out to the public and promote its produce during this difficult time.

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk