In this episode, we sit down with for an insightful podcast with Alessandro De Zanche, Media Monetisation Consultant at ADZ Strategies, to discuss the evolving landscape of digital advertising. He shares insights from his decades of experience working with publishers like Yahoo and News UK.

Topics covered include challenges and innovation in publishing, Apple's privacy changes, the importance of prioritising audiences over advertisers, the role of blockchain and Web3 in fostering community engagement, and the potential of AI in shaping the future of immersive content and advertising.

Ben also sheds light on Alkimi's mission to deliver fair revenue share for publishers through blockchain technology and the value of storytelling in advertising.