In this episode of the Say What Again Billy? podcast, Billy and Joey explore a viral paranormal trend sweeping across social media — the mysterious Labubu doll. What started as a cute keychain and collectible has evolved into a popular toy among young girls, often seen on backpacks and purses. But some owners claim the doll brings negative energy and unexplained paranormal activity.

From there, the boys dive into factual haunted objects that have been well-documented over the years — including the terrifying Annabelle doll and the infamous Dybbuk Box.

One object in particular reminds Billy of crossroad demon pacts, which sends the discussion into the eerie territory of celebrities who rose to fame quickly and died young — possibly paying the price for fame with an early demise, including members of the 27 Club.

It’s a creepy, thought-provoking episode you don’t want to miss.