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Ever wondered how to transform your marketing from mere selling to relationship-building? Join me, Tanya Wilson, and my guest Candice Jackson-Long, CEO of CJL Consulting Group, as we uncover the secrets to mastering the "know, like, and trust" factor that turns casual browsers into loyal customers. Candice shares actionable insights on the importance of maintaining a strong, multi-channel presence, from social media to podcasts, and how consistent visibility can keep your brand top of mind. We also dive into the pivotal role of stellar customer service and how leveraging reviews can set you apart in the competitive service business landscape.

Are you struggling to get meaningful engagement on social media? We tackle this head-on with Candice, who emphasizes the power of genuine interactions over chasing follower counts. Discover practical advice on overcoming content creation challenges and how researching your competitors can reveal untapped opportunities. We highlight the importance of collaboration, offering value before hard-selling, and the game-changing impact of direct messaging for relationship-building. By maintaining a repository of high-quality content, you can educate potential clients and enhance internal communication within your team.

Ready to elevate your brand's message and empower your entrepreneurial journey? Tune in as Candice and I discuss the nuances of branding, from identifying your target audience to aligning your brand's voice and imagery. We delve into the benefits of positioning your business as unique rather than just better, focusing on delivering premium value to your ideal clients. Plus, we celebrate the resilience and community support essential for women entrepreneurs. This episode is a treasure trove of inspiration and practical advice, perfect for anyone looking to make a significant impact in the service industry. Don't miss out—join our community, leave a review, and let's keep empowering each other!

Connect with Candice!
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In this inspiring episode of the Ladies Kickin' Ass Podcast, Tanya Wilson interviews Hacia Atherton, the incredible founder of Empowered Women in Trades (EWIT). Hacia shares her personal journey of overcoming a life-altering accident to become a leader in the construction industry. The conversation dives deep into women's unique challenges in the trades, from navigating cultural barriers to battling self-doubt. Hacia talks about the significance of community, mentorship, and psychological support and offers insight into how we can inspire the next generation of women to pursue careers in trades. This powerful episode showcases the need for cultural change, respect, and equality in male-dominated industries and highlights women's value in the trades.

Key Takeaways:

• Hacia’s story of resilience and determination after a life-threatening accident is a testament to the power of self-belief.
• Women in trades face unique challenges, such as harassment, physical endurance concerns, and self-doubt.
• Empowered Women in Trades is building a supportive community to uplift women in these industries.
• Cultural change is essential for creating a more inclusive and respectful trade environment.
• Women bring unique skills and perspectives to the trades, often excelling in specialized sectors.
• Education and outreach can inspire young women to pursue trade careers.
• Psychological safety and proper workplace amenities are crucial for women’s success in trades.
• Women should never underestimate their value or potential in any industry.

Episode Highlights:
Can overcoming a life-threatening accident redefine the limits of what's possible? Meet Hacia Atherton from Australia, a trailblazer in the construction industry and the founder of Empowered Women in Trades. Hacia shares her journey from being told she might never walk again to running a half marathon. Her story isn’t just about physical recovery—it's about mental strength, resilience, and a drive to break barriers for women in the trades.

We also discuss the challenges women face in trades and practical solutions, such as ensuring proper facilities and psychological safety. Hacia emphasizes how women bring immense value to the trades and are often preferred in specialized industries like hospitals, schools, and women’s shelters. This episode covers everything from empowering women through education and mentorship to Hacia’s plans for expanding her global movement.

Tune in to hear how you can support gender equality in the trades industry and be part of a movement to foster community, respect, and opportunity for all. If you’re ready to be inspired and empowered, this episode is for you.

Connect with Hacia
LinkedIn   Instagram    Hacia's Website    Empowered Women In Trades (EWIT)

Don’t forget to subscribe, leave a review, and share this episode with fellow badass women!

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In this empowering episode of Ladies Kickin’ Ass, host Tanya Wilson shares her personal story of navigating male-dominated trades and service sectors, emphasizing the power of visibility and the profound impact of the phrase, "You can’t be what you can’t see." Tanya encourages women to show up authentically, embrace their vulnerabilities, and celebrate their achievements publicly. Whether you’re just starting out or are a seasoned professional, your story holds the power to inspire others, break barriers, and create a ripple effect for future generations. Tanya also challenges women to recognize their successes—whether it’s achieving a six-figure sales month or being named a Titan 100 CEO—and share them unabashedly. This episode is a call to action for women to become role models in their own industries and build a community where celebrating wins is an act of empowerment.

5 Key Takeaways:

1. You can't be what you can't see – Visibility is crucial for inspiring others and breaking barriers, especially in male-dominated industries.
2. Embrace vulnerability – Sharing both your successes and failures helps others see the full reality of entrepreneurship.
3. Celebrate your wins – Publicly recognizing and celebrating your achievements inspires others to pursue their own goals.
4. Overcome fear and imposter syndrome – Fear is often an illusion; by facing it, you unlock your full potential.
5. Your journey matters – By showing up and sharing your story, you can inspire the next generation of leaders and entrepreneurs.

Chapters:

00:00 – Introduction: The Power of Visibility in Entrepreneurship
03:45 – Embracing Vulnerability: Sharing Your Journey
10:22 – Why Celebrating Your Wins is a Revolutionary Act
17:58 – Overcoming Fear and Imposter Syndrome
22:40 – Inspiring Future Generations Through Your Story
25:00 – Conclusion: Owning Your Value and Kicking Ass Together

Sound Bites:

• "You can’t be what you can’t see."
• "Visibility isn’t just about being seen; it’s about inspiring others to believe they can achieve the same."
• "Celebrating success isn’t a luxury, it’s a necessity for growth and empowerment."

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How do you transform personal adversity into a thriving business? Join us on the Ladies Kickin' Ass Podcast as we welcome the phenomenal Libby DeLucian, a serial entrepreneur whose journey from a custody battle to a million-dollar business will leave you inspired. Libby's story begins with professional organizing and expands into the realms of residential and light commercial cleaning, all while navigating immense personal challenges. Her strategic use of peer groups and coaching underscores the importance of guidance and support in fast-tracking business growth.

Have you ever thought traditional recruitment methods were inefficient? Libby did, too, leading her to revolutionize the process inspired by the book "Exponential Organization." Facing the dual challenges of business growth and pregnancy, she developed a streamlined recruitment method that scaled her business and evolved into a successful recruiting SaaS software during the COVID-19 pandemic. Now serving hundreds of home service companies, this innovative tool transforms the hiring process, and Libby’s story demonstrates the profound impact of mentorship and curiosity in tech entrepreneurship.

Authenticity and core values are the heartbeat of Libby's business philosophy. Throughout this episode, she shares actionable insights on embedding these principles into your company culture. From the index card test to showcasing real employees on social media, Libby emphasizes a people-first approach that attracts talent and fosters a thriving work environment. Discover how prioritizing your employees can lead to exceptional customer service and unparalleled business success. You won't want to miss this episode filled with practical tips and inspirational stories from a remarkable entrepreneur.

Want to connect with Libby?
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Ever felt like life was throwing you curveballs at every turn? Join us on this transformative episode of the Ladies Kickin' Ass Podcast as we sit down with Naeemah Elias, a trailblazing coach whose journey from the gritty streets of Chicago to the hallowed halls of Harvard will leave you inspired. Naeemah opens up about the trials and triumphs of navigating a world that often felt foreign, her struggle with perfectionism, and her relentless pursuit of success amidst personal and professional setbacks. From her early days influenced by her entrepreneurial parents to her rebirth as a powerhouse coach and single mother in Boston, Naeemah's story is a testament to resilience and the power of reinvention.

Ever wondered how to balance the demands of family life with personal growth? We dive into practical strategies for harmonizing family routines and communication, emphasizing the importance of individualized approaches for each child's needs. Discover how perfectionism can rob us of precious family moments and personal joy and learn the magic of allowing children to grow at their own pace. Naeemah shares her insights on the value of intentional breaks and staycations, shedding light on how these moments of relaxation can rejuvenate not just us but our entire household.

Tired of the hustle and bustle leaving you drained? This episode explores the importance of reclaiming time for self-care and finding calm amid chaos. Naeemah delves into her personal experiences with burnout, sharing how meditation, therapy, and mindful breaks transformed her life.

Learn about powerful tools like the Mindvalley app and Gay Hendricks' "The Big Leap," and how they can help you overcome imposter syndrome and expand your capacity for joy. We also discuss the importance of community and collaboration in personal growth, highlighting the transformative journey from corporate life to entrepreneurship and the joy of thriving in a self-directed career. Don't miss out on these invaluable insights and uplifting stories of growth and empowerment!

Connect with Naeemah Elias
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Ever feel like you're drowning in commitments and can't catch your breath? Join us as we unravel the secret to maintaining both productivity and personal fulfillment in a world that's constantly demanding more. I share my personal revelation about the power of saying no and how it became a crucial part of my self-care routine. We dive into aligning our opportunities with our true goals and the liberating feeling that comes from prioritizing what truly matters. You'll walk away with three practical tips to say no confidently, without the usual guilt, enabling you to lead a more fulfilling life.

Setting boundaries can be tough, especially amidst societal pressures that tell us to always be available, especially for women. This episode brings to light real-life examples, including a friend's courageous decision to postpone an event, showing the value of authenticity and kindness in saying no. We discuss actionable advice on establishing limits in both personal and professional spheres, learning to delegate, and how to recharge effectively. Hear about the transformative power of focusing on fewer tasks and how that focus can lead to significant progress, both personally and professionally. Tune in to discover how saying no not only aligns us with our true selves but also propels us towards achieving our dreams.

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In this episode of Ladies Kickin’ Ass, Tanya Wilson dives into the power of surrounding yourself with an incredible peer group and how it can transform your life and business. Tanya shares her personal journey of realizing the importance of meaningful relationships with other ambitious women and the steps she took to create her own community.

She discusses the need for evaluating your current circle, finding like-minded individuals who align with your growth goals, and the importance of mutually beneficial relationships. Tanya also highlights why embracing diversity in thought and experience is crucial for innovation and personal growth, and how setting boundaries is essential to protect your energy. Plus, she’ll remind you to take care of the most important person in your life—you.

If you’re ready to level up your peer group and create a community that empowers you to kick ass in every area of your life, this episode is a must-listen!

In This Episode, You’ll Learn:

1. Why Evaluating Your Current Peer Group Is Essential: Discover the importance of assessing the people you surround yourself with and how to identify who is helping you grow—and who might be holding you back.
2. The Power of Like-Minded Connections: Learn how to seek out and connect with individuals in your industry who share your ambition, passion, and drive, leading to powerful collaborations and mutual growth.
3. How to Cultivate Mutually Beneficial Relationships: Understand the importance of reciprocity in your relationships and how to build connections that are not only supportive but also empowering for both parties.
4. The Importance of Diversity in Your Circle: Tanya emphasizes the value of having a diverse peer group with varied experiences and perspectives, which can fuel your creativity and broaden your horizons.
5. Self-Care and Setting Boundaries: Learn why setting boundaries is crucial to avoid being drained by others and how prioritizing self-care and self-love can ensure you show up as your best self in every relationship.

Tune in now and start cultivating your own KickAss peer group today!

Join the BadAss Inner Circle:

If you’re ready to take your personal and professional life to the next level, it’s time to join the BadAss Inner Circle! This exclusive membership is designed for women like you—ambitious, driven, and committed to growth. The Inner Circle allows you to connect with other kickass women, access exclusive resources, monthly coaching sessions, and so much more.

Don’t miss out on the opportunity to be part of a community that will inspire, challenge, and help you achieve your biggest goals. The waitlist is open now, and spots are limited, so secure your place today.

Sign up for the BadAss Inner Circle waitlist here!

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Want to know the secrets to building an unbeatable online reputation for your service business? Tune in to this episode of the Ladies Kickin' Ass Podcast where we uncover essential strategies that can set your business apart from the competition. Using septic tank pumping as a prime example, we discuss how authentic branding and consistent content creation can create a memorable customer experience. Learn why your brand extends far beyond a logo and how a professional appearance and consistent messaging are critical components of your business's identity. We also emphasize the importance of setting up robust systems and processes to ensure uniformity in service delivery, and the necessity of maintaining professional profiles across various online business directories to boost your visibility and credibility.

Discover the immense power of customer reviews and learn actionable strategies to leverage them effectively. From automating the review process to incentivizing both customers and employees, we explore how to generate and utilize reviews that can significantly impact potential clients' decisions. We also delve into creating engaging educational content and call-to-action campaigns that establish your business as an industry authority. Practical tools like Canva and automated email campaigns are highlighted to enhance your marketing efforts. By maintaining high service standards, consistently communicating with customers, and using unique customer appreciation tactics like thank-you packets, you'll foster loyalty and generate positive feedback, setting your service business apart from the rest.

Takeaways

1. Authentic branding is crucial for service businesses to differentiate themselves from competitors.
2. Consistency in service and marketing helps build trust and loyalty with customers.
3. Engaging with the audience on social media and responding to comments and messages is essential for building relationships.
4. Providing valuable content, such as educational resources and customer stories, helps establish expertise and attract customers.
5. Maintaining a high level of service and soliciting customer feedback are key to building a strong online reputation.
6. Personalized communication, such as sending thank-you emails and incentives for reviews, can make a business stand out and foster customer loyalty.

A Few Badass Things To Remember:

"A brand is more than a logo. It's a feeling. What do you make people feel?"

"Consistency is so important. Systems and processes are everything in a business to maintaining beautiful consistency."

"You can't just post on social media and expect everyone to come to you. You have to go to them too."

Chapters

• 00:00 - Introduction: The Importance of Online Reputation for Service Businesses
• 02:25 - Chapter 1: Building an Authentic Brand
• 09:25 - Chapter 2: Consistency in Service and Marketing
• 12:14 - Chapter 3: Engaging with Your Audience
• 20:31 - Chapter 4: Providing Valuable Content
• 23:07 - Chapter 5: Maintaining a High

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What if the secret to entrepreneurial success is embracing your inner "weirdo"? In this episode, we're celebrating the bold and unique spirit of women who dare to venture into the entrepreneurial world. We take inspiration from Matthew Higgins' book "Burn the Boats," emphasizing that true success comes from fully committing to your dreams without a safety net. Listen to stories of balancing business and personal life, and how the relentless pursuit of passion, coupled with adaptability, can transform your life.

Ever wondered how high energy can be a game-changer in entrepreneurship? By showing up with positivity and enthusiasm in every aspect of life, you can not only inspire others but also create a fulfilling work culture. Hear my personal journey of creating a positive work environment free from traditional constraints, and understand the powerful impact of betting on oneself. Let's explore how high energy and self-belief are essential catalysts for success and fulfillment.

Rigid thinking is a recipe for failure, as illustrated by the downfall of Blockbuster and the rise of Netflix. Embracing change and adaptability are crucial for business success. Discover the creation of Ladies Kicking Ass, a supportive community for women entrepreneurs, particularly in the home service industry. We'll discuss the importance of surrounding yourself with three types of communities and how modeling your successes can inspire the next generation. Plus, get excited about the upcoming launch of the Badass Inner Circle, designed to help women build their businesses and achieve their goals.

5 Key Takeaways:

1. Embrace Your Inner Weirdo: True entrepreneurial success often comes from embracing your uniqueness and daring to do what others won't. It's all about fully committing to your dreams without a safety net, as inspired by Matthew Higgins' "Burn the Boats."
2. High Energy is a Game-Changer: Bringing positivity and enthusiasm to everything you do can inspire those around you and create a vibrant work culture. High energy and self-belief are essential for driving success and achieving fulfillment.
3. Adaptability Over Rigid Thinking: The downfall of Blockbuster and the rise of Netflix highlight the importance of adaptability in business. Embrace change to stay relevant and successful in a constantly evolving market.
4. The Power of Community: Building and being part of supportive communities, like Ladies Kicking Ass, is vital for women entrepreneurs. Surround yourself with people who lift you up, offer guidance, and share your vision.
5. Model Success for the Next Generation: Your journey and achievements can inspire future entrepreneurs. By sharing your experiences and building platforms like the upcoming Badass Inner Circle, you help others to dream big and achieve their goals.

Fun Highlights:

• Stories of balancing business and personal life with a relentless pursuit of passion.
• Insights into creating a positive work environment free from traditional constraints.
• Discover how betting on oneself can be the most powerful investment you make.
• Get excited about the launch of th

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What if you could transform your business by adopting strategies from both corporate giants and entrepreneurial ventures? Join us for an eye-opening conversation with marketing expert Ella Parlor, who shares her incredible journey from the world of promo modeling in the beverage industry to founding her own consulting firm, EP Consulting. Ella opens up about her motivations behind writing her best-selling book, High Tolerance, and recounts pivotal moments that shaped her career, including her role in achieving massive sales and acquisitions for beverage companies. Her unique blend of corporate discipline and entrepreneurial creativity provides invaluable lessons for anyone looking to elevate their business game.

Business growth isn't a one-size-fits-all journey, and Ella helps us navigate the critical distinctions between building consumer packaged goods (CPG) businesses and service-based enterprises. She emphasizes the importance of aligning business practices with personal goals, whether you're aiming for a quick sell or a lasting legacy. Ella also delves into the emotional challenges of being honest with oneself and one's team, and the necessity of bringing in new leadership when the business outgrows its founder. This candid discussion offers essential insights for business owners at any stage of growth.

We further explore the empowering journey of women in male-dominated industries, the importance of community building, and the significance of women taking control of their financial futures. Ella shares her personal experiences and highlights how women bring unique qualities to leadership roles. We discuss the value of diversity of thought and the power of supportive relationships. Ella's reflections on building wealth through real estate investments and fostering strong communities provide a roadmap for anyone looking to create a balanced and successful life. Don't miss this opportunity to learn from Ella Parlor's wealth of knowledge and experience.

Connect with Ella Here:
WEBSITE   INSTAGRAM   TIKTOK   EAVESDROP WITH ELLA PODCAST   LINKEDIN

FREE RESOURCE FROM ELLA: Use promo code: KICKINASS - 100% free guide to write your own book: https://ellayourbella.com/shop/unlockyourbook 

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