Co-parenting finances can turn into receipts, screenshots, and text threads that create friction instead of clarity.

In this episode, I sit down with Nancy Gharib, Founder of Simple Split, a tool built to make expense sharing easier for co-parents (and even roommates) by creating a simple, transparent system for tracking and splitting shared expenses. One of the most interesting parts: the workflow is designed to be effortless, including a text-based experience where you can “flip a text” and the system handles the rest.

Nancy shares the story behind building Simple Split from lived experience, and what it takes to design a product around fairness, calm, and real-world behavior.

We get into:

- Why shared expenses break down (even when people mean well)

- Designing systems that reduce friction and emotional load

- Building something simple, transparent, and accessible

- Lessons from turning a personal pain point into a real product

Guest links:

Nancy Gharib / Simple Split on LinkedIn: https://www.linkedin.com/company/simple-split/

Simple Split website: https://simplesplit.co/

We are officially one month away from launching Taxifi on March 1, 2026 for creators and solopreneurs across Canada.

In this episode, I walk through what you are getting on Day 1 and why this launch matters.

Day 1 experience:

1. Upload your previous tax return and Taxifi auto-fills this year’s return (OCR)

2. Connect your bank and let AI handle the categorization

3. Review and file your return

4. $200 per return, about 5x cheaper than the average firm

After 15 years running an accounting firm, this is the product I wish existed for creators & solopreneurs: fast, simple, and built for the way you actually work.

Want founder rates? Join the waitlist and get $100 off just for joining.
If we select you as a tester, it is free.

Waitlist:

https://www.taxifi.ai/

AI is everywhere right now, but most professional services firms still struggle to turn it into real results.

In this episode, I sit down with Julian White, Founder and CEO of Zentia AI, where he helps accounting, legal, and engineering firms unlock ROI with AI and automation.

We talk about the practical side of adopting AI inside a firm, without the hype:

• How to think about AI as workflow leverage, not shiny tools

• Where firms usually get stuck (and how to avoid wasting time)

• What “AI readiness” really looks like before you automate anything

• How to find the highest ROI processes to improve first

• How leaders drive adoption, accountability, and real outcomes

If you run a service business, lead a team, or you are trying to modernize how work gets done, this conversation will give you a clear lens to start making smarter moves with AI.

In this episode, I’m pulling back the curtain on what I’m learning in real time while building my personal brand alongside Taxifi.

Here’s the truth I’m seeing firsthand:
Personal brand isn’t “content.” It’s trust.
And trust is what creates organic reach; the kind of long-game attention builders like Alex Hormozi talk about.

But organic alone isn’t the full strategy anymore.
Organic builds the relationship. Meta ads drive the conversion.
You need both in today’s world.

In this episode I break down:

• Why personal brand is really community-building (free value, consistency, credibility)

• Why “community first, product second” is the new default

• How I’m separating the two lanes: Brand = community / Taxifi = product

• The mindset shift you need to stop overthinking and start building

If you’re a creator, solopreneur, or founder trying to grow something real: build trust first and then sell second.

Larry Hasson is a CPA, CA and Director at McIntyre & Associates Professional Corporation in Ottawa, with a focus on tax planning, reorganizations, and business succession planning for clients including health care professionals.

In this episode, we talk about what strong tax strategy actually looks like when you zoom out beyond filing, and how great operators build systems that reduce mistakes, stress, and expensive surprises.

We also get into Larry’s builder side. He helped tackle a persistent pain point in accounting firms, getting clients to pay taxes correctly and on time, which led to building Remitian (formerly TaxPay), a platform designed to automate tax payments.

You will hear about:

• Why tax planning is really a systems problem, not an intelligence problem

• How business owners can think about structure, timing, and decision-making before it’s too late

• What it takes to modernize tax workflows and reduce penalties and friction

• Discipline, consistency, and performance habits (Larry also competes in Ironman triathlons)

Today’s episode is a real build in public update from inside Taxifi.

I ran our first true end-to-end test, found a bunch of changes that needed to happen, and then watched something wild: with AI in the workflow, those updates happened in real time. I’d prompt, the changes would happen, and within 2 to 4 hours we were in a totally different place.

This episode is also a personal milestone for me. After 15 years owning an accounting firm and the last year building my personal brand, I can finally say it: I’m officially a tech founder.

Here’s what I cover:

• The end-to-end test and what broke (and what we fixed fast)

• How AI is changing speed of development, prompt to production

• The mindset shift that comes with building in public

• Why you either go all in or you get left behind

• Accountability, deadlines, and what it takes to actually ship on time

If you’re building anything, product, brand, or business, this episode is a reminder that speed, obsession, and accountability win.

Taxifi early access waitlist: https://www.taxifi.ai/

Most people think building a fitness business is about programming better workouts.

It’s not.

It’s about trust, culture, and showing up when motivation disappears.

In today’s episode, I sit down with Adam Bracken, owner of The Fitness Lab Ottawa, to talk about what it really takes to build a training brand people stay loyal to, and the behind-the-scenes leadership it takes to keep standards high when nobody is watching.

In this conversation, we get into:

• Turning great coaching into a real business

• Building a culture that keeps clients coming back

• What most gyms get wrong about “growth”

• Leadership, consistency, and the grind behind the scenes

• Why community is the real retention strategy

If you’re a founder, coach, or creator building something in the real world, this one will land.

If you’re starting a business, you need to get clear on the story, the customer, and the promise. This episode is me doing that in real time for Taxifi.

I walk through the exact framework and questions I’m using to sharpen the brand and the marketing, and I think every founder should do the same:

• Vision and brand essence: why this exists, what problem I’m solving, and what people should say after using it

• Audience: who we’re building for first (creators and sole proprietors), and what actually stresses them out about taxes

• Category and competition: what people love, what they hate, and what we can say that others can’t

• Value prop: the result users want and the simplest promise that lands

• Voice: how Taxifi should sound, and how it should make people feel

A few key takeaways from the exercise:
Taxifi needs to feel solid, caring, and non judgmental. People do not just need software, they need a safe place to start. And the promise has to be simple: one click, judgment free tax filing so you never think about taxes again.

Taxifi early access waitlist (founder rates): www.taxifi.ai

Most owners say, “One day I’ll sell my business.”
Very few are building something anyone would actually buy.

In this episode, I sit down with Markian Pergat; entrepreneur, SMB investor and “business value & exit maker” to talk about how to turn your business from a stressful job into a real, sellable asset.

We get into:

• The difference between a profitable business and an exitable one

• Why most owners regret their exit (and how to avoid it)

• How to make your business less dependent on you

• The first moves to start building an exit option, even if you’re not ready to sell

If you’re a founder, creator, or small business owner who wants freedom, options, and a business that can outlive you, this episode is a must‑listen.

This week’s Taxifi build update came with a few lessons I didn’t expect, and they’re changing how I think about the product.

Here are the 5 biggest takeaways so far:

1. Nobody wants a tax app. They want the problem gone.

2. Niche makes people lean in. The clearer the “who,” the stronger the pull.

3. Judgment free is a real feature. People don’t just need software, they need a safe place to start. (So many people apologize for being behind.)

4. Simple beats clever. The clearest promise wins:
   “One-click, judgment-free tax filing so you never think about taxes again.”

5. Building in public changes how you ship. More feedback, more accountability, and faster decisions.

If you’re building a product, a brand, or anything customer-facing, this episode is a reminder that clarity, safety, and simplicity are the real differentiators.