Landing Page Hot Tips

Firstly, a big thanks to you. Because of your investment in the book I can reinvest the earnings into making even better content. Next up for me is a series of Landing Page online courses.

Hot Tip #101 is to start from the beginning, again...

Hot Tip #100 is don’t forget the why. Sure, your product/service looks great but why is this part of your life’s journey?

Hot Tip #99 is to make it fast. Not only does Google favor fast websites but your visitors will be able to decipher your offering quicker.

Hot Tip #98 is to test new narratives for your offering. This is probably the most advanced Hot Tip in the series, but one worth doing if you have the traffic and budget.

Hot Tip #97 is to reinvest your profits into your Landing Page. Once your Landing Page is converting, and you’re pleased with your solo optimization efforts, it’s time for the specialists to step in

Hot Tip #96 is don’t get too fancy. Parallax scrolling, scroll transitions, custom cursors, color switchers… While they all have their time and place, avoid dwelling on them when you are new to Landing Pages and not making sales.

Hot Tip #95 is to reuse your winning Landing Page templates. It’s tempting to start a Landing Page from scratch for a new launch, but why not consider reusing an older template that worked well.

Hot Tip #94 is to consider parity pricing. Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.

Hot Tip #93 is to emphasize the value. A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170.