Kiernan May is a cool guy. 

He transitioned from a corporate career to open a brewery in New York with big dreams and a bigger bag of passion. 

His brewery was built on Kiernan’s analytic and logical understanding of the world that surrounded him. He put the pieces and plans together in a way that was structured and strategic. He grew sensibly, understanding his limitations and how to operate within them. He leveraged his contact brewing model and the flexibility that it gave him to utilize other sales channels and distribution options. 

And he did it before the last huge swell in craft breweries. Opening in 2004 should have (and to an extent it did) given him an advantage compared to the brewery business landscape of 2025. But, as you’ll hear, even operating in a climate of just over 1000 breweries didn’t protect his business from escaping a fate fans of this show know happens all too often these days. 

So listen in to the story of Kiernan May and the Landmark Brewery’s 8-year run and you might just learn How NOT To Start A Damn Brewery. 

5th Anniversary Announcement