This episode will share the value and power of using a Customer Lifecycle model as a strategic approach to building your annual and quarterly corporate strategic plan putting Customers at the center of your strategy.  I will share a unique Customer Risk Assessment model that will help you to understand your current customer base and help you define a more specific strategic approach to creating customers for life.

We will discuss what Customer Success means and the impact it can have on the success of a SaaS company using some examples from my 20 year career in technology.

This podcast is focused on defining the components of the Customer Ccret Sauce by sharing an example of how I designed the Customer Life cycle for Workfront and developed their first Ccret sauce for ICPs in a target market.

What's your Customer "C-cret" Sauce? In this episode, I break down why uncovering it is the foundation of a Customer Success strategy that creates Customers for Life. I'll share examples of software companies that have mastered this — earning best-in-market reputations by knowing exactly what their ICP wants and delivering it with consistency and excellence.