This podcast is focused on defining the components of the Customer Ccret Sauce by sharing an example of how I designed the Customer Life cycle for Workfront and developed their first Ccret sauce for their IT target market.

Today I introduced the idea of why a Customer secret (C-cret) sauce is important to your Corporate Customer Success strategy in creating Customer for Life.  I share examples of top software companies that have done this well; establishing a brand reputation for being the best in their market by understanding what the secret sauce is for a particular customer target market and delivering it consistently with quality and excellence.