Landscape Disruptors

Aaron Witt from BuildWitt built a multi-million dollar marketing construction agency at the age of 25. In this episode of the podcast, he talks us through how following his passion for construction and learning trial by fire and recalibrating along the way has led him to establish a niche business. Mastering marketing, branding, employee recruitment, and business specificity has served Aaron Witt well. 

LMN CEO Mark Bradley and Stanley Genadek review the industry's wins and losses in 2020 and how the design-build and residential maintenance took a surprising leap forward despite the unforeseen pandemic. However, on the commercial side of things, there are still many unknowns, and as we head into 2021, Mark and Stanley provide some predictions and advice on how to move forward and prepare. 

Eric Jones, aka the Turf Teacher, talks us through the truth about working in the green industry and how working hard early on plays an inherent role in your success, and why business owners are always accountable.

Michael Garcia describes how Soares Landscaping transitioned from landscape maintenance work to design-build and focused on repeatable and standardized custom projects to eliminate inconsistency and improve profit margins. 

What age did you start your first business? Garrett Williams from G & M Outdoors Services began building his landscape company while he was in high school. Garrett takes us through what it looks like to juggle school and business and how taking the time to develop his company slowly and adequately has led to long term sustainability, growth, and profitability.

Boomer, Gen x, Millennial, Gen Z - What generation do you fall in? Benji Carlson breaks down the stereotypes and discusses generational theory as it applies to business management in the skilled trades, and strategies to overcome hiring, engaging, and working with millennials in a productive way. 

Shawn Spencer from Spencers Lawn Care shares his story of hitting rock bottom, what he learned along the way and how he saved his family from the brink of bankruptcy to become well known and successful lawn care providers within the industry. 

 Caleb and Brittany Auman not only work together in landscaping but also own and operate Auman Landscaping LLC. They open up and share strategies and advice for other couples that may work together and the do's and don'ts when starting in business. 

 B&B Lawn Care is quickly growing their customer list and the services offered, but it's not been without its bumps along the way. Blake Albertson, the owner of the company, shares advice on how a winners mindset has been his guiding light in finding success and being able to perform on the bad and the good days. 

 Keith Kalfas talks about positioning your landscape company uniquely and competitively and aligning your marketing and pricing structure to attract the customer you want and need.