Landscape Disruptors

The work ethic parallels between the green industry and those that serve within the armed forces are frequently shared. Discipline, unwavering commitment, relying on a team of people to get the work done, time management and executing on a schedule and plan, and the list goes on. 

Eric Jones aka the Turf Teacher, served in the USA military for 17 years before transitioning into the green industry and operating his own company, Elite Landscape services. He now educates countless aspiring landscape contractors in horticulture and is more commonly known as a Turf Up Radio show host and advocate for the green industry on social media. 

In the latest episode of Landscape Disruptors, he and Stanley Genadek, the Dirt Monkey, give thanks to those who formerly and are currently serving in the armed forces and discuss what opportunities exist in the armed forces. This is an episode you want to want to miss.

What do you know about the snow removal business? We're going to guess that you may not know as much as Phill Sexton does from WIT companies, advisors, and Co-Op. We were a little caught off-guard mid podcast when Phill mentioned he was a graduate from Harvard University earning a master's degree in environment and sustainability management. All of that aside, he and Stanley the Dirt Monkey Genadek get into the details of snow removal and what that looks like in the next ten years. 

Everything from salt sustainability to liability and the other snow and ice melting applications is hitting the market. One would think that there are a plethora of options out there. Still, Phill quickly gives a high-level overview of how environmental sustainability isn't as easy as it may seem, plus he gets into the details of what's being legislated by the government and how salt usage could become strictly regulated. 

All in all, it is a thought-provoking episode with two great minds in the snow and ice management industry.

After a two-year hiatus, GIE is finally back and better than ever. Throughout this podcast episode, Stanley Genadek the Dirt Monkey reviews the good and bad at GIE, some of the emerging technology that could be an industry game-changer, and the method to his madness when creating content. 

Most notably, Stanley also shares his Landscape Disruptors dream guests, how he creates his content and what mark he wants to leave on the industry by producing more educational content.

Trade shows are finally back and bigger and better than ever. GIE + Expo has over 40,000 people in attendance over three days during the 2021 trade show in Lousiville, Kentucky. Reportedly up by 8% compared to 2019, it's a sign of the times in the green industry and the continued growth in landscaping.

During this week's podcast, LMN CEO Mark Bradley jumps back in as host of the Landscape Disruptors podcast and catches up with The Green Executive husband and wife team from Columbia, Illinois. Industry consultants and passionate landscape business owners Mark Bradley, Adam, and Sahra, chat about business, profit, landscaping trends, and what they see in person and on the ground at GIE + Expo 2021.

Landscapers often believe that the work should speak for itself. Work hard and future work will find you. Oftentimes, that rings true, but building the foundation for your business to self-sustain leads will do more for your business rather than focusing on just the soil beneath you.

 In this episode of Landscape Disruptors, host, Stan "The Dirt Monkey" Genadek, walks through some essential digital marketing strategies and executions with guest, Jack Jostes. Digital marketing can help build your landscape business through identifying your brand, leveraging your business' unique selling propositions for more sales, and recruiting Google on your side for the "Best X" searches in your area. Let the internet passively do the work for you, so you can focus all of your attention on your customers.

Depending on where you're located, the seasonal changes are inevitable as the leaves shift color, and the temperatures slowly drop. If your business isn't prepared for the weather or upcoming project timelines change, you might get left out in the cold. It happens to the best of business owners as Landscape Disruptors host, Stan "The Dirt Monkey" Genadek, and guest, Brittany Auman, talk about their current struggles heading into the winter blues.

In this episode of Landscape Disruptors, Stan and Brittany tackle planned contracts falling through, difficult customers, the labor shortage, keeping employees paid, and the steps they take in their businesses to keep sales flowing and stress levels down. 

 The joy of landscaping is taking the space around you and beautifying it for others to enjoy. While all the energy and focus is physically given to the space, sometimes that creates hurdles to personally impact the community around you. 

 Throughout this episode of Landscape Disruptors, Jaime Waldron from Industry COLLECTIVE talks with Stanley "Dirt Monkey" Genadek about how she's engaging local landscaping companies and green industry leaders with impacting their communities through mobile social initiatives. Grassroots initiatives like Industry COLLECTIVE show that even a little time devoted to giving back goes a long way to uplifting those around you.

Ever wonder why some companies not only capture more work but the work and customer that they want? In today's digital world, it's no secret that marketing can make or break company revenue goals. Whether you're a global entity doing business in multiple continents or a smaller local service company getting the work done in your local community, marketing can play a significant role in all of the work you capture.

Throughout this episode of Landscape Disruptors, Dave Racine from Punch PR talks with Stanley Geandek the Dirt Monkey about basic marketing tactics and strategies for local service companies. Everything from using social media to growing your digital footprint and where your marketing dollars are best spent if you have a small budget and just starting. Win more work using some of these recommended landscape marketing strategies from the Punch PR Team.

Dave Barlow is an entrepreneur at heart, and like most, he went through some highs and lows before landing on a passion and a business that worked out. And like most entrepreneurs that succeeded, his product is a solution to a problem that he and his team designed. 

Ultra Base Systems is a panel technology for everything and anything and, in most cases, much more efficient than the traditional fill and pack method. He's outfitted everyone from the hardscape industry, football fields, schools, and the list goes on. 

Throughout this episode, Dave and Stanley Genadek, The Dirt Monkey, get into the journey of what it's like to have a dream and pursue that dream until you finally achieve it. The grit, the grind, and what it takes to claw your way to build a company and a product.

It's no secret that the world of education and training is evolving. Online training and self-directed skillshare courses are becoming ever popular amongst the up and coming generation, so it would only be fitting that this same online training become available to skilled trades workers and the landscape industry. 

In the latest episode of Landscape Disruptors, Stanley Genadek the Dirt Moneky connects with VP of Sales at Greenius Online Training, Arden Urbano. This episode is a clash of the titans where Stanley and Arden challenge each other with some thought-provoking conversation focused on the skilled labor shortage, online training, and training staff in general. 

They also discuss LMN Business Management Software recently acquiring Greenius Online Training and what it might mean for the future of the green industry's first end-to-end system for landscape business owners.