The lawn industry, specifically mowing, has been littered with failed business models since I got into it in 1979. From low balling to get tons of work, low balling then raising prices, and more, it seems that the same bad ideas get recycled, repackaged and now resold as great ideas. Sadly, people think these ideas will create a successful business when in reality, it's a pipe dream built on tons of work and headache and little real reward besides a lot of cash flow.

What we are here to share today is that there is a better way. A way that doesn't require a "growth phase", insane price increases, working with everybody who just wants a cheap service, working dawn to dusk and missing out on family and pesonal time, and being just another cheap lawn guy willing to undercut instead of sell on real value.

This better way isn't a get rich quick scheme, it does require hard work, learning about your company's real cost per hour, how to properly and professionally bid, how to advertise and sell, and more. It is actually learning how to be a business person and business owner instead of another cheap lawn guy. What I will say about this way is that it led me out of nearly 6 figure debt in the 80's, led my business to be ranked as a top 10 small business by Landscape Management magazine, and has led me here to my 46 season in the lawn and landscape industry.

If you're looking for a sustainable model that is time tested and will help you build the business to help you live your dreams, check out Profits Unlimited and the products and coaching we offer to help you earn what you deserve.

For more on Profits Unlimited check us out all the places below!

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I see it all the time, the flyers in the neighborhoods and online Facebook ads from mow and blows advertising $25, $30, $35, and $40 lawn mowing. They want to scoop up all the mowing they can get and do it for as cheap as possible because the more work, the more money! WRONG! It doesn't matter how much work you do, if you're not making money on the job, you're LOSING MONEY. Cash flow is great but it only can take you so far especially when you are actually losing money. I know because that was my business model for almost a decade and it landed me $90,000 in debt before I had my realization that there is a better way!! 

Comment the word "Profit" below if you're tired of the "grind" and finally want to earn what you deserve!

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With 45 years in the lawn and landscape business, it never fails to amazing and frustrate me when I see low ball bids, however, now it's even coming from companies who should know better. 

This video is not to call out for the sake of calling out, but to call out in hopes of getting some answers. I would love to sit down with Mike Andes, founder of Augusta Lawn Care with locations all over the country, and talk about how he can sincerely sell franchises to people and let them sell mowing for $39. This particular property is one that we actually do and I would LOVE to be able to sell it for $39, but I have ran our numbers and theoretical numbers through our cost calculation system and I have no idea how it's possible for this size property. 

Mike, please reach out and let's have a conversation about this because I'd love to have you explain to my audience, me, and the entire industry how you came up with this $39 price. Email me at [email protected] or shoot me a text using the number I provided in the video. 

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

Our Website: https://profitsareus.com/

The Profit Circle for group business coaching: (get one month free): https://www.patreon.com/theprofitcircle/redeem/E4A3F  

Our Facebook Page: https://www.facebook.com/ProfitsUnlimited

#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing #lawnmaintenance

There are a ton of creative ways to advertise but this may be the DUMBEST thing I have seen. Pick your price? How much do you not understand your business and your cost to think this is a good idea?

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

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#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing #lawnmaintenance

This is not an exaggerated story, a friend sent me a screenshot of a post some had put up in a popular job listing platform. The lady said she was looking for a lawn service and she had already had 10 lawn services this year. So many red flags are going through my head when I saw this and how badly I would not want to be the next to work for her.

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

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#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing #lawnmaintenance

Are you running a lawn business? Are you wondering why it's not as profitable as you want it to be? Typically, we try to solve the problem with more work, but in this video I share the 2 biggest reasons your lawn business isn't profitable or as profitable as you'd like.

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

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#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing

Scaling your lawn and landscape business is more than just putting on more work and growing your revenue. There needs to be certain mindset shifts, tools in place, technologies implemented, and other business related necessities in order to grow effectively and smoothly. In this video, I share a few do's and do not's of scaling your lawn business.

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

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#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing

Take these 7 Steps to turn your passion for lawns into a profitable lawn business. Whether it's mowing, landscaping, irrigation, lighting, hardscaping, or anything else in the lawn and landscape industry, these 7 steps are crucial to start a business and set yourself up for success and profit! If you're serious about setting up a real, legit business and not a dog and pony show, make sure to take these 7 steps!

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

Our Website: https://profitsareus.com/

The Profit Circle for group business coaching: (get one month free): https://www.patreon.com/theprofitcircle/redeem/E4A3F

Our Facebook Page: https://www.facebook.com/ProfitsUnlimited

#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing

Advertising budgets can vary based on goals and company size and while $100 is certainly a small budget, in this video, I share how you can make that $100 budget work to bring in some leads for your lawn and landscape business!

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

Our Website: https://profitsareus.com/

The Profit Circle for group business coaching: (get one month free): https://www.patreon.com/theprofitcircle/redeem/E4A3F

Our Facebook Page: https://www.facebook.com/ProfitsUnlimited

#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing

I got an email in my inbox the other day from a well known industry franchiser talking about revenue from their franchises and it got me thinking about revenue and profit. Which is more important? I know there was a 10 year span in my business where I obsessed over revenue and it put me nearly $90,000 in debt without the ability to pay myself even after 80-90 hours of work per week. That's why I made the change within my lawn business to also make sure profit is at the top of my mind when setting goals and not just revenue.

For more on Profits Unlimited check us out all the places below!

Know Why You Charge What You Charge Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

Our Website: https://profitsareus.com/

The Profit Circle for group business coaching: (get one month free): https://www.patreon.com/theprofitcircle/redeem/E4A3F

Our Facebook Page: https://www.facebook.com/ProfitsUnlimited

#lawnmowers #lawncaremillionaire #lawncare #lawncarebusinesssuccess #lawnmowing #lawnmower #lawnmaintenance #lawnbusiness #lawnservice #mowing