Chairman and CEO of global agricultural machinery company AGCO Eric Hansotia, in conversation with Landwards editor Andy Newbold.
From an upbringing on a family dairy farm in the States to the top job with AGCO, by way of a career in engineering, Eric discusses how engineers who make great products always listen and learn.
He stresses the importance of getting close to farmers and understanding their problems, whilst giving away his 'secret sauce' tip for engineers.
"Deliver excellence, and stay flexible". Eric says.