In this episode, we sit down with Lane Goedhart, CEO of KnowSmoke, to discuss their innovative single-use rapid test kits that detect nicotine residue. Lane shares the journey of NoSmoke, its origins, and how the company is transforming various industries with its unique solutions. Join us for an insightful conversation on how NoSmoke is protecting assets and enhancing indoor environments across various industries.

(0:00) Introduction and guest welcome; Overview of NoSmoke

(1:01) Product description and market analysis

(2:01) Genesis of the idea and career transition

(5:02) Initial product development and iterations

(7:07) Main use cases and product functionality

(12:14) Challenges in scaling and adoption by rental car companies

(16:47) Managing expectations and sales process

(19:55) Customer support, competition, and market positioning

(22:19) Product range and expansion strategies

(27:14) Tackling third-hand smoke and business model insights

(31:34) Addressing smoker accountability and closing advice