With the opening of Star Wars Galaxy's Edge we look at how language is used, and compare it to two other attractions, Pandora: World of Avatar and the UK Pavilion at Epcot. Then we look at how language is used at Disney, and how words create the brand and culture that make Disney unique. Be sure to check out the notes page at Disney at Play and at Disney at Work. Your host is J. Jeff Kober, who as a life-long fan and former Disney Institute leader, brings a love of all things Disney to life and work from The Happiest Place on Earth.