094: Large Site, In-House Technical SEO w/Jamie Alberico

In this episode!

* How Jamie decides what products to index (on a 4+ million product site)

* Metrics the technical SEO team at Arrow.com cares about

* Optimizing crawl efficiency and click depth on a large site

* How to run internal crawls on a 10m+ page site

* Using custom XML sitemaps

* How to find and fix re-direct chains

* YOUR questions from Twitter answered

* And tons more…

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). In this episode, I share a story of how BuzzSumo had exactly the tool a friend of mine was looking for (and couldn’t find anywhere). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

* How to do big brand SEO w/Corey Eulas

* Improve your rankings by optimizing crawl budget w/Dawn Anderson

Show Agenda and Timestamps

* Show Introduction [0:21]

* Jamie’s Introduction [0:57]

* Jamie’s background and how she became a technical SEO [1:10]

* How did she learn technical SEO [2:56]

* Tools and Sites Jamie used to learn technical SEO [3:39]

* What does Arrow sell? [4:20]

* Are the sales high volume or low volume? [5:37]

* How many products does Arrow sell? [6:03]

* What team does Jamie work with at Arrow? [6:26]

* Working in-house [7:30]

* Twitter question: “How do you prioritize your discoveries of issues on the technical SEO spectrum?” [7:34]

* How does Jamie balance the different needs and make priority decisions [9:11]

* How do you handle internal communication, task delegation and project management while working with different teams? [10:21]

* How does Jamie streamline communication? [11:26]

* Twitter question: Do you work with optimizing for KWs (eg kw optimization and rank tracking) and, if so, how do you hand off and manage research and Recs with content/marketing teams?[12:53]

* What metrics, as an in-house technical SEO, are Jamie held responsible for? [13:56]

* Twitter Question: Always curious about how other technical folks estimate impacts of technical changes such as improving crawl efficiency, indexing, new canonical tags etc. Do you predict revenue impacts or only technical metrics? Do you use educated guesses vs. statistical method? [17:43]

* Good statistical models require good, scrubbed data. Why is this important and how do you get good scrubbed data? [23:20]

* Tips for communicating with developers. [24:35]

* Site Architecture [27:05]

* With so many products and categories, what are some things that Jamie does to ensure easy crawling and low crawl depths? [27:21]

* Internally in the site how does Jamie bring products up higher in the click path? [30:43]

* Does Jamie strategically control the number of pages indexed for such a large site? [32:47]

* How does Jamie decide which products to no-index and which to index? [33:38]

* What is a critical marker? [34:08]

* Sponsor Break with discount code! [34:34] 

* Twitter Question: How do you prove (with data) that a site architecture needs to be reorganized? [37:01]

* Does Jamie worry about the accessibility and indexing of the faceted nav? [38:16]

* Is the decision to use parameters versus creating a un...