When the fires ravage a community many are motivated to give and give quickly. The role of philanthropy post disaster rightly sparks important questions about where donated money goes, how nonprofits make decisions, and what real support looks like for families trying to rebuild their lives. In this episode of LA Rising, host Kim Marshall talks with philanthropy expert Rick Peck—known as “The Philanthropy Guy” and host of the Money to Give podcast—to break down how giving actually works after a disaster. Together, they explore the Five T’s of philanthropy (time, talent, treasure, ties, and testimony), the role of fiscal sponsors, why overhead isn’t the enemy, the role of events in fundraising and how storytelling drives impact more powerfully than statistics. The episode also takes listeners to the first post-fire Turkey Trot in Pacific Palisades, where survivors share moving reflections on loss, resilience, and the meaning of community. From the controversy over the $100M Fire Aid fund to practical tips on choosing trustworthy charities, this conversation offers clear, compassionate insight into how generosity can rebuild not just structures, but lives. Listen, learn, and join us in supporting youth mental health and the ongoing work of #LA Rising as we document this living history for a stronger, more prepared future.
Resources:
Money to Give (Podcast) – Rick Peck’s show on giving strategically and joyfully in 20+ countries.
Richard C. Peck Consulting – Rick’s philanthropy consultancy focusing on strategic insight, non-cash gifts, and impactful nonprofit fundraising.
GivingTuesday – Global generosity movement that inspired the timing of this episode.
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Produced by NOVA