In this episode, I had the pleasure to speak with Anthony Armendariz, founder of Funsize. Anthony is a designer, businessman, and investor. This interview covers an array of topics from how he founded Funsize, how he manages to wear different hats, what challenges he had to overcome while building Funsize, how he hires people, how to build a design team and what are the key ingredients for a great product and company.

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About Funsize: http://funsize.co/

About Laroche.fm: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

Host: http://eugenesanu.com/

So much positive energy, passion, and knowledge in a long and meaningful conversation with Jess Williams, the founder of Communal Creative. What is this episode about? There is a bit for everyone. We discussed the early days of Birchbox and Thrillist and how Jess was leading the team of creatives and how much amount of work went into stepping up the product game for Birchbox. What challenges she encountered at these companies.

She shared a lot of personal stories on how she builds Communal Creative, how she found/finds clients, her work approach, what it takes to build a great brand and product and much more. Also, an in-depth look on how she on-boards new clients and what is the process to kickstart the work.

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About Laroche.fm: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

Host: http://eugenesanu.com/

Anna Charity is currently Head of Design at Headspace and has been nurturing the design aesthetic and brand since 2012. We had a wonderful conversation about early days of Headspace, how they design with empathy, what is a good design and many more.

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Available on:

Soundcloud - https://soundcloud.com/larochefm/anna-charity-headspace

iTunes - https://goo.gl/psDNrq

Website - https://www.laroche.fm/home/anna-charity

About Laroche: https://www.laroche.co/

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Music: https://soundcloud.com/itsnglmusic

About the Episode

In this episode, Ryan shared his philosophy on how to design simple and human products, how Basecamp works when implementing new features and updates. I truly believe this episode can be eye-opening to many designers and companies that are trying to fix their products or simply improve them with multiple features. It will help you to see a clear picture of what to do next and what are you doing wrong with your current product.

Basecamp is used by millions of people and having such a strong view and philosophy on how the product and the team should work is important. Because in the end it allows to build simple and human product.

So much fire hasn't been on this podcast since the last episode! Don't forget to let me know your thoughts about the podcast down in the comments and I will join you for a conversation.

About Ryan

Ryan Singer is the Head of Strategy at Basecamp. Through over 15 years at Basecamp, he has designed features used by millions and invented processes our teams use to design, develop and ship the right things. These days he's more focused on strategy and that means understanding what their customers are trying to do so they can make the product more effective and coherent.

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Subscribe to my newsletter:

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Available on:

Soundcloud - https://soundcloud.com/larochefm/ryan-singer-basecamp

iTunes - https://goo.gl/psDNrq

My work: https://www.laroche.co/

For the second time, I had the pleasure to have Blair Enns on the show and talk about his new book Pricing Creativity. So much fire and practical advice dropped on this episode of Laroche.fm that you can't miss it! How to price a creative service beyond billable hours, why billing hours are a dead end, why discounting prices is not good, the psychology of value you are selling & creating for your clients and so much more just in one episode.

I would listen to this episode twice and then go buy his book for more knowledge as this is changing so many things on how you work, create and sell. Make sure to check the previous episode for more info about Blair's background and his other book Win Without Pitching Manifesto.

Listen on Soundcloud: https://goo.gl/5LCKn7

Listen on iTunes: https://goo.gl/Ba2KcJ

Episode page: https://www.laroche.fm/home/pricing-creativity-blair-enns

About podcast: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

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Music: https://soundcloud.com/itsnglmusic

JD is a Partner and Chief Creative Officer at Instrument. Since 2000, JD has created digital experiences for cultural institutions and companies large and small. Current clients include Facebook, XBOX, Google, Nike and Livestrong Foundation.

We talked about how Instrument changed their HR model to a Human Development one and what are the benefits of it, what is his own design process and principles, how great products are created and much more. In the end, we discussed how companies can keep innovating and create a creative environment, and we got a bit more personal in the end with our blitz questions.

Listen on Soundcloud: https://goo.gl/2ToK59

Listen on iTunes: https://goo.gl/AQoEZY

About podcast: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

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Music: https://soundcloud.com/itsnglmusic

David C. Baker is a speaker, author of 5 books, and a consultant. He worked with 750+ firms and in-house departments under that umbrella, and more than a hundred thousand others have been through his seminars or attended a speaking engagement. His most famous and recent book is the Business of Expertise.

If you are an entrepreneurial expert selling advice for a living, you’ll absorb deeper and deeper insight each time you scour it. It emerges from the trenches and is written for experts in the trenches.

What I really love about David is that he is straight on point with everything you need to know and do in order to be seen as an expert. This podcast episode is short but full of practical advice on how to position yourself, how to be seen as an expert, what not to do as an expert and many more.

About podcast: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

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Music: https://soundcloud.com/itsnglmusic

In this episode, I talked with Martin Strutz, founding partner of AndCo which is an app that allows freelancers to automate invoicing, contracts, and payments.

We discussed how and why he founded the company, why design is important and a crucial element in any successful company, why they did not automate the human support yet and how they make decisions when building the product. We also talked about the importance user experience and how it can be a key differentiator.

Website: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

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Laroche.fm is a podcast hosted by Eugeniu Esanu, the founder and creative director of Laroche.co, a design agency from Amsterdam. We are on a journey of learning from different experts and industry leaders about how they design great & valuable products and what do you need for a creative culture.

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Music: https://soundcloud.com/itsnglmusic

This Part 2 only, make sure to check Part 1 for more in-depth background about Harald, his agency, work and some project insights.

In this episode, we talked about Harald's second company DeCorespondent which is a Dutch news company (soon in the USA too). We talked about how he combines his work at Momkai and the news company, what he brings new to the table. Also we talked about his learnings through all these years .

Harald is the founder and Creative Director of design studio Momkai and the co-founder and Creative Director of De Correspondent. With his fifteen years of experience as a digital entrepreneur, Harald has developed a keen eye for the creative and business opportunities the online world offers. A holistic approach to design can be seen in all his work. His Momkai designs cultivate calm, so that only the content can drive you to distraction.

De Correspondent is a Dutch news organization optimized for trust. Their membership model is working extremely well in the Netherlands. De Correspondent has over 60,000 paying members paying and bills itself as an “antidote to the daily news grind.” De Correspondent aims to launch a U.S. edition in the near future: The Correspondent.

Website: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

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Laroche.fm is a podcast hosted by Eugeniu Esanu, the founder and creative director of Laroche.co, a design agency from Amsterdam. We are on a journey of learning from different experts and industry leaders about how they design great & valuable products and what do you need for a creative culture.

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Music: https://soundcloud.com/itsnglmusic

This Part 1 only, make sure to check Part 2 for more in-depth knowledge and stories shared by Harald.

Harald is the founder and Creative Director of design studio Momkai and the cofounder and Creative Director of De Correspondent. With his fifteen years of experience as a digital entrepreneur, Harald has developed a keen eye for the creative and business opportunities the online world offers. A holistic approach to design can be seen in all his work. His Momkai designs cultivate calm, so that only the content can drive you to distraction.

De Correspondent is a Dutch news organization optimized for trust. Their membership model is working extremely well in the Netherlands. De Correspondent has over 60,000 paying members paying and bills itself as an “antidote to the daily news grind.” De Correspondent aims to launch a U.S. edition in the near future: The Correspondent.

Website: https://www.laroche.fm/

About Laroche: https://www.laroche.co/

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Laroche.fm is a podcast hosted by Eugeniu Esanu, the founder and creative director of Laroche.co, a design agency from Amsterdam. We are on a journey of learning from different experts and industry leaders about how they design great & valuable products and what do you need for a creative culture.

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Music: https://soundcloud.com/itsnglmusic