The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete.

CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit.

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Copywriting Q&A;: The Magic Bullet for Effective CopyFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge

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Laser Coaching: Identifying the Deep Benefit for Artwork

Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. 

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between.

To us, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it. So let’s get started!

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Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never be able to afford a copywriter!”

In this episode, Nicki and Kate remind us that when you hold back on sending out pitches, you’re actually doing a major disservice to everyone out there who needs you (companies big AND small). Listen in now to learn why these pitching assumptions that could be costing you opportunities (and money!).

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Related Links

Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesHow NOT to Pitch Potential Copywriting ClientsHow to Pitch Copywriting Services to AgenciesHow to Find and Write for Solopreneurs5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients

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185. Copywriting Pitching Assumptions That Will Cost Your Business

Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer!

In this interview, we find out how the knowledge and support Rachael gained from the CCA course gave her the much needed confidence to push herself out of her comfort zone and start landing clients. Listen in to find out how Rachael has shaped a copywriting career that means she never has to “work” a day again and the exciting new role which has not doubled, but TRIPLED her income!

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Mentioned on this Episode

View Rachael’s Portfolio

Related Links

The Real Math on Job Bidding Site “Success”How NOT to Pitch Potential Copywriting ClientsOvercoming Copywriter Imposter SyndromeHow to Optimize Your Copywriting LinkedIn Page

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184. This Copywriter Landed Her Dream Job—And Tripled Her Income (Rachael Kelly)

For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it doesn’t take much to suddenly become overwhelmed if you don’t have the right boundaries and systems in place.

If you do find yourself drowning in copywriting work, Nicki and Kate are on hand in this episode, sharing the best tactics to deal with a swamped schedule. But that’s not all—they’re also digging into the proactive steps that will prevent future overwhelm. Listen in now to steer clear of the dreaded “feast or famine” trap and set yourself up for sustainable success.

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Related Links

What Are Your Copywriting Business Rules?Amp Up Your Copywriting Productivity With Ultra SchedulingWhen the [ahem] Stuff Hits the FanHow Can You Know if a Copywriting Deadline is Doable?

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183. You Will Have Too Much Copywriting Work ... Here's What to Do

As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or your own sanity)?

In this episode, Nicki and Kate share their top tips for effectively communicating with clients, right from the initial outreach, all the way to project completion. Listen in now to find out how to set yourself up for successful communication with a client from the get-go, how to make sure you’re *never* at a client’s beck and call, and if texting clients is a smart move or a recipe for disaster.

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Mentioned on this Episode

One Sec AppHunter.ioRocketReach

Related Links

Learning to Effectively Communicate as a CopywriterWhat Are Your Copywriting Business Rules?You Don’t Have to Work With Clients You HateHow NOT to Pitch Potential Copywriting Clients

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Get Free Copywriting Training here 

182. What's the Best Way to Communicate with Copywriting Clients?

Whether you want to work as a copywriter on staff or as a freelancer, it’s always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”.

One of the biggest mistakes people make when looking at job descriptions is taking everything as written in stone. But that is absolutely *not* the case! In fact, they’re really more of a wish list for the company. (And frankly, some are like that kid who writes to Santa Claus asking for the ability to fly!) In this episode, Nicki and Kate unpick some real LinkedIn copywriting job postings to show us why we shouldn’t say “no” to ourselves before someone else does.

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Mentioned on this Episode

This Brand-New Copywriter Landed a Senior Copywriting Role

Related Links

Why Companies Requiring Experience for Copywriting Jobs is a Good ThingHow to Land Copywriting Work with an Ad AgencyToo Afraid to Pitch? Business Owners WANT Your Copywriting PitchesWhy Freelance Copywriters Should Still Apply to Full-Time JobsSupercharged Job-Hunting Tactics

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Laser Coaching: Identifying the Deep Benefit for Artwork

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