Ever feel like some stories just stay with you?

That’s Catherine’s story for me.

Catherine stepped away from a successful corporate career to raise her family in rural New Zealand. Then came a cancer diagnosis that flung everything into perspective.

On this episode of the Build Your Copywriting Business podcast, Catherine shares how she built relationships with other business owners in her rural community (and beyond), replacing her corporate salary with her copywriting income.

But let me be real with you, Catherine’s success didn’t happen overnight.

She’s sharing the areas she focused on, how she consistently put in effort, and the pay off she saw as a result of her efforts.

I can’t wait for you to hear this one, so, without further ado, take a listen!

--------------

Mentioned in the Episode

• Catherine Website
• 8 Tips for Networking Success
• Find Copywriting Clients by Networking in the Right Places
• Questions You Need to Ask Your Copywriting Clients

Related Links

• Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte’s Story

---------------

Get Free Copywriting Training here

Raise your hand if you’ve ever told someone you’re a “copywriter” and 5 minutes later you realize they think you’re a copyrighter. 🙋🙋‍♂️🙋‍♀️ 

We want to help you avoid that situation and ALL the others like it. That’s why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer the most common questions copywriters get asked.

These are questions, frankly, you may get asked not just around the holidays (though there’s a higher probability!), but really *any* time you’re interacting with family and friends who don’t know what you do. 

So, take a listen while you’re driving to holiday dinner, running a turkey trot, or walking around on a Tuesday in July (hey, if you’re like me you save a lot of episodes to come back to later!). You’ll have ready-to-go responses to scenarios like: 

👨What do you say when Uncle Phil asks, “what even is copywriting?”

🧑‍🦰What do you say when sister-in-law Kelsey shouts, “OMG isn’t freelancing is so risky?”

👴 How do you respond when Grandpa Stan asks, “Can you even make money as a writer?”

👶 What do you say when your nephew Tyler says, “Isn’t AI destroying copywriting?”

👩‍🦳 How do you navigate cousin Diane asking, “Can you look over my resume?”

-------------

Mentioned in the Episode

• What Is Copywriting?
• BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
• Ep. 25: How Much Can a Copywriter Earn?
• Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?
• 3 Ways to Deal With Friends and Family Copywriting Rates

Related Links

• Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?

---------------

Get Free Copywriting Training here

What a privilege it is that you and I get to exist on the planet at the same time as Joana. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you’ll get why.

Like many of us, Joanna craved more of what’s most important in life: time with family.

A teacher and mom of three, Joanna is proof that we don’t need more time. We just need to make better use of the time we have.

She joined the Comprehensive Copywriting Academy and started building her business between lesson plans and bedtime routines.

But just as things were taking off, life threw her a curveball: she was pregnant with her fourth child—and diagnosed with cancer.

What could have easily derailed most of us, became a turning point for Joanna. She shares:

• How she transitioned from teaching to copywriting
• What kept her going through life’s biggest challenges
• How she built a business that fits her version of success

And, let me be honest, she’s the inspiration we all need right now!

---------------

Mentioned in the Episode

• Joanna Kesner LinkedIn
• Refining Pitches, Finding Focus, and Adding Companies to Your Pitch List

Related Links

• Copywriting Lets This Mom Live Life on Her Own Terms
• Ep. 136: Copywriting Transformed Her Quality of Life – Amy’s Story

---------------

Get Free Copywriting Training here 

If you’re going to spend time on social media, my friend, make it count.

As you’ve liiiiikely experienced, social media is a major time suck by design.

No one is immune.

One minute I’m looking at a business owner’s account for tips on hiring, and the next thing I know it’s been 30 minutes and I’ve watched:

👰‍♀️ Wedding highlights from a couple I don’t know

🎂 “Which one is cake?” video with onions and garlic cloves

🎨 And a video of an artist turning old doilies into pottery (that video was actually really cool)

Social media can be an even bigger time suck if you’re on there to find clients … but going about it the wrong way.

First, as you’ve probably heard us say, you do not need to be on social media to have a thriving copywriting career. If that’s you, then skip this episode and keep scrolling down for a different episode to watch.

(Yes, I fully realize that’s going to hurt this episode’s numbers, but hey! I’d rather be honest than have you waste time on something you don’t need.)

But, if you like social media and want to attract clients—not just likes—then this week’s episode of the Build Your Copywriting Business podcast is for you.

Kate and I are covering a lot of ground, including: 

• The biggest mistakes copywriters make in their bios
• How to use social strategically—not aimlessly
• Why clarity always beats cleverness
• What makes your perspective the most valuable content you can share

--------------

Related Links

• Ep. 239: Do Copywriters Need a Personal Brand?
• Who You’re Not Following on Social Media (But Should Be)
• Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn
• Ep. 143: Business Builder or Time Waster?
• Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story

---------------

Get Free Copywriting Training here

I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here).

The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition.

My favorite part about that episode was that Jake thought the Comprehensive Copywriting Academy was a scam, but once he saw Adele in action bought her a new laptop.

Well, that conversation was nearly four years ago (I know, I don’t understand time).

So, while we’ve seen Adele since then, it was long overdue for a podcast catch up.

You can hear our most conversation on this week’s episode of the Build Your Copywriting Business podcast.

If you’re wondering where copywriting can take you or how you evolve your career as your goals change, Adele’s got so much great advice to share.

Plus, she’s telling us where she’s taking her business next, and we couldn’t be more excited for her!!! (Yes, she’s taking a three-exclamation-marks-worthy next step.)

---------------------

Mentioned in the Episode

• Changing Careers to Become a Copywriter – Adele’s Story

Related Links

• What Software Do You Need to Run Your Copywriting Business?
• Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith

---------------

Get Free Copywriting Training here

OK, if you’re honest with me, I’ll be honest with you:

How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list? 

Last I checked, I had 103 podcast episodes downloaded. 

Kate told me her Goodreads “want to read” list currently sits at 398 books.

Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%.

But there’s always going to be more. 

Don’t get me wrong, consuming information is necessary! 

But at a certain point all that consumption can start to feel like just another task you can check off your list.

It feels productive.

And sometimes it is. And sometimes you space out after listening to the same 30 seconds of the podcast 3x over and realize you “listened” to it … but you didn’t do anything with it. 

Heck, sometimes I don’t even remember what I just heard.

So, Kate and I decided to share our best tips for unplugging on this week’s episode of the Build Your Copywriting Business podcast.

Why?

Well, sometimes the best thing you can do for your business isn’t reading another marketing or copywriting tip.

It’s not downloading another guide.

It’s not listening to podcasts (I know, shooting ourselves in the foot a little there …)

Sometimes the best thing is turning it all off for a bit and letting your brain breathe.

Now excuse me while I go stare out a window for 10 minutes. 😉

----------------

Mentioned in the Episode

• Ep. 157: Are You Living in the Gap or the Gain?
• Avoid Burnout as a Copywriter

Related Links

• 8 Must-Listen Podcasts to Amp Up Your Digital Marketing Knowledge
• The Best Copywriting Courses vs. Waste of Time (and Money!)

---------------

Get Free Copywriting Training here

I need to get one thing out of the way:

Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club™.

In all seriousness, if you’ve ever felt like everyone else is speeding ahead while you’re still like, “where do I even start?!” then, Elyse is going to be your new favorite person.

(And let’s be real: who hasn’t felt that way?????)

Elyse was generous enough to share her full story (and some bada*s advice) with Kate and I on this week’s episode of the Build Your Copywriting Business podcast.

She shares how she took her time to learn and build a copywriting career that fits her life and NOT the other way around.

Elyse’s story is proof that success doesn’t have to be fast to be fulfilling. Sometimes the “slow path” is the most sustainable one of all.

So, back to that “slow turtle” title…

… it’s can be smart to move slowly and with intention.

We’re asking Elyse for an invite to the club. Who’s with us? 🙋‍♀️

-------------

Mentioned in the Episode

• Elyse Gambar-Hynes LinkedIn
• Elyse Gambar-Hynes Website
• Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn
• How to Put Together a Copywriting Portfolio (Even With No Experience)
• Why Every Copywriter Needs a Standalone Portfolio Site
• BONUS Laser Coaching: Top Tips for Wildly Effective Pitching
• Ep. 203: Secrets to Smooth Copywriting Client Relations
• Ep. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries

---------------

Get Free Copywriting Training here

You may have heard me say that I only verrrrrry occasionally take on freelance clients.

(Supporting students in the Comprehensive Copywriting Academy is my #1 job!)

So, when I tell you this one was too good to pass up you know it’s goooood.

On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it.

And I’ll be honest: even after 20+ years in copywriting, I still felt those new-client nerves creep in.

New people (including working with an on-staff copywriter!), new systems, new brand voice…the nerves are natural.

That’s why I wanted to take you behind-the-scenes. From copy test (YUP!) to onboarding to the little ways I make sure I’m showing up at my best, I’m sharing it all.

If you’re on the path to landing your first client or you’ve just landed your so-many-clients-you’ve-lost-count client, I think you’ll find this one especially valuable.

---------------

Mentioned in the Episode

• How To Set Up Your Schedule When Working from Home
• Ep. 56: What is a Copywriting Test and Should You Do One?
• How to Make Time for Freelance Work

Related Links

• Land Copywriting Clients With These 35 Tips

---------------

Get Free Copywriting Training here 

Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce.

Exhausting doesn’t even begin to cover it. 

That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it.

On this episode of the Build Your Copywriting Business podcast, Vikki was suuuuper generous with sharing her story and how she went from burnout to building an entire new career.

Vikki has not only doubled her income, she’s also working less hours. Normally I’d totally get if you were like, “Nicki, spoiler alert!”

But the magic is in the way she got to this point.

Vikki is sharing all her best tips (Kate and I walked away with some new ones!), including how she kept moving forward, even when the big picture felt overwhelming.

---------------

Mentioned in the Episode

• Victoria Burton Copywriting LinkedIn
• Earning More As a Freelancer than On Staff – Catching Up With Stuart
• Aston University
• How to Elevate Your Profile & Land Copywriting Clients on LinkedIn

Related Links

• Teacher Burnout, Guilt, and Getting Into a New Profession
• This Teacher Now Leads a Team of Copywriters – Catching Up with Charlotte

---------------

Get Free Copywriting Training here

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone.

Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think.

(And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear from the social-media loving “gurus.”)

On this episode of the Build Your Copywriting Business podcast, Kate and I are talking exactly how to: 

✅ Use social strategically (instead of endlessly scrolling)

✅ Pick the right platform for your clients (and ignore the rest)

✅ Post without feeling like you’re shouting into the void

✅ Build trust and relationships—without pitching strangers in the DMs

Whether you love social or hate it, you’ll walk away with a clear, realistic plan for making it work for you (not the other way around).

-----------------

Mentioned in the Episode

• Ep. 239: Do Copywriters Need a Personal Brand?
• 5 Keys for Getting Valuable Connections on LinkedIn
• Use Copywriting Networking to Help Land More Clients

Related Links

• Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn
• Who You’re Not Following on Social Media (But Should Be)
• Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story

-----------------

Get Free Copywriting Training here