Raise your hand if you’ve recently felt:

😮‍💨 Burnout.

😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout).

😓 Extra guilt about considering changing professions.

If you said “yes” to all 3, we’re willing to bet you are a teacher.

Today’s episode of the Build Your Copywriting Business podcast is dedicated to the teachers in our community. If that’s you, a giant thank you for your service.

If you’re NOT a teacher, but have felt any of the following:

• You don’t have more to give at your current job
• You are stuck in a career because you have poured so much time, energy, and money into it
• You have an obligation to your profession

Then you’ll want to listen, too.

Some of the biggest questions you face when even exploring other possibilities for your career are “what would I even do?” or “how would I even start over?”

Exploring these questions can kick up major resistance.

But in this episode, we’re encouraging you to reframe this exploration. What if your current career isn’t a lifelong calling?

You have a set of skills. You are never starting over.

You have so much life left to live. A year, five years, ten years, is a long time.

And, yes, you deserve better. You deserve more.

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Mentioned in the Episode

• Best Backgrounds and Degrees for Getting Into Copywriting
• Copywriting Tips for Creating Ideas and Concepts That Stick
• The Copywriter’s Creativity Problem
• Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
• What Does it Take to Become a Copywriter?

Related Links

• Her Goal Was to Replace Her Teaching Income in 5 Months: She Did It in 6 Weeks – Erin’s Story
• Ep. 148: Copywriting Replaced This Teacher’s Income and She Works Less Hours – Jess’s Story
• Ep. 160: How This Teacher Doubled Her Salary and Decreased Stress – Amanda’s Story
• Ep. 176: How This Ex-Teacher Joined the Filthy Rich Writer Team—As a Copywriter – Rebecca’s Story
• Ep. 206: From Monk to Teacher to Copywriter – John’s Story
• Ep. 222: This Teacher Now Leads a Team of Copywriters – Catching Up with Charlotte
• Ep. 91: Transitioning Out of Teaching to Copywriting – George’s Story

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This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self.

⛰️ National parks.

🇲🇽 Mexico.

📍And currently Arizona.

As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream working wherever she wants, whenever she wants.

By the time this airs who knows where Sarah will be! (How cool is that?!)

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are bringing you a long overdue conversation with Sarah (we get to see her regularly in the CCA Next Level mastermind…but realized we haven’t shared her story with YOU!).

Yes, she’s sharing tips on working while traveling, the tech tools she swears by, and how she stays safe.

But she’s sharing SO much more than that, including how she improves her copywriting skills and the point she hit in her business that spurred her to join CCA Next Level.

(Our favorite tip: “Don’t be afraid to stand out in whatever way you naturally stand out.”)

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Mentioned in the Episode

• Sarah’s Portfolio – flourishwriting.com
• 7 Tips to Living the Digital Nomad Lifestyle as a Copywrite
• BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking
• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice

Related Links

• 6 Must-Pack Items to Write Copy Overseas
• Ep. 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story
• Ep. 100: Take Advantage of the Digital Nomad Lifestyle
• BONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World?

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🟢 Good news: we always have the option to learn and grow as humans.

🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle. 

🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again. 

Whether you’re learning to write copy, attempting a consistent gym routine, developing a flossing habit, or any other change, you will go through this emotional cycle.

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are walking you through the 5 stages of the emotional cycle of change and sharing crucial tips to help you make it past stage 3.

If you’ve ever felt like giving up (and who hasn’t?!), you’re going to learn exactly why that is and what you can do to push through the “valley of despair” to reach the pinnacle of success.

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Mentioned in the Episode

• Book: The 12 Week Year
• Five Stages You Move Through Emotionally When Changing Behavior (From InFocus Leadership Solutions)
• BONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter
• What to Do When You Feel Inadequate
• BONUS Laser Coaching: Finding Confidence Learning Something New

Related Links

• The System Copywriters Need to Efficiently Get Work Done
• Learn How To Stay Focused Year-Round With Help From These Books
• 5 Easy Tips for Maximizing Your Time

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Raise your hand if your background has nothing to do with copywriting. 🙋‍♀️🙋🙋‍♂️

That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years.

After another decade working for Tennis New Zealand, Jenny wondered if it was even possible to transition to another career.

Spoiler: Jenny effectively changed careers. On today’s episode of the Build Your Copywriting Business podcast, she’s sharing her tips for what to consider if you want to change careers. 

But beyond that, Jenny is sharing how she used her previous career experience to launch her copywriting career—and quit her full-time job after sending her second invoice.

If you’ve ever had the thought, “Am I stuck here forever?” you need to listen to Jenny’s story. 

Whether you’re looking to transition to copywriting or still exploring your options, Jenny offers inspiration to realize you are never stuck.

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Mentioned in the Episode

• 5 Keys for Getting Valuable Connections on LinkedIn
• Use Copywriting Networking to Help Land More Clients
• Jenny’s Portfolio – lovegrovecopy.com
• The Book: What Color Is Your Parachute?
• The Book: The 12 Week Year

Related Links

• Ep 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story
• Ep. 73: Bridging the Gap from Quitting a Job to Full-Time Freelance

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Get Free Copywriting Training here

About pages are SO important: They’re often the most visited page after the homepage.

But so many copywriters get the purpose of these pages so, so backwards.

As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)

Effective about pages convey to the user what the company can do for them.

Why should they go with this business over a competitor?

Why should they trust this business to solve their challenge or fulfill their need?

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you’re writing an about page.

So, if you want to make sure you’re nailing all the key elements of these pages (and what you NEED to consider any time you’re writing an about page), then listen now so you’re prepared to knock your next about page out of the park.

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Mentioned in the Episode

• Creative Brief: The First Step to Any Successful Copywriting Project
• Websites Copywriters Need to Bookmark
• How to Win Trust to Get Copywriting Clients

Related Links

• Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages
• 4 Steps to Write a Wildly Effective About Us Page
• Why Landing Pages Are the Perfect First Copywriting Projects
• How to Write a Sales Page That’ll Make Your Client Ecstatic

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Get Free Copywriting Training here

AI is coming for your job next 😟

AI is wiping these people out of work 😰

Within 5 years, AI will destroy these careers 😱

People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines.

And the algorithm just feeds the drama.

No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.”

But here’s the boring truth: AI is a support, not a solution.

This special bonus podcast episode is actually a training: “AI & Your Copywriting Career: What You NEED to Know to Use AI to Your Advantage, Wow Your Clients, & Keep Landing High-Paying Work.”

In it, Kate and I are are sharing ways you can use AI to work smarter, including prompts that will help your productivity while still wowing your clients.

No career field looks like it did 10 years ago—or even 5 years ago. Instagram, TikTok, heck—the internet itself!!—are so new in the scheme of advertising and copywriting.

People have had to evolve from expensive photoshoots to more quick-and-dirty content to meet the cadence of the social media cycle. 

Copywriting has been around for decades (Google it, and some people would argue *centuries*). Copywriting is not going away, just evolving like everything else.

Adaptability will always be crucial in any field. But lucky for us, the core principles of copywriting (features vs benefits, a clear CTA, etc.) remain the same.

Ready to start using AI to your advantage?

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Mentioned in the Episode

• Ep. 117: Best Free Software for Copywriters

Related Links

• Can Copywriting Software Replace Skilled Copywriters in 2025?

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Get Free Copywriting Training here

If you love writing, you’re going to relate to Maile’s story.

Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. 

Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write things like email, webpages, and more.

On today’s episode of the Build Your Copywriting Business podcast, Maile is sharing secrets to successful pitching, plus offering her take on AI and what she’s seeing with her clients.

Whether you’re already a writer or looking to (finally!) get paid for your writing, I know Maile’s story is going to leave you feeling inspired.

(Bonus: she shared some *spot-on* tips for setting boundaries to ensure she has time for what matters most: her family.)

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Mentioned in the Episode

• mailetimoncopy.com
• Features vs. Benefits Quiz: Test Your Copywriting Knowledge

Related Links

• What is Content Strategy? And How Is It Different from Copywriting?
• SEO Copywriting Guide for Search Result Ranking Success
• SEO Copywriting & Strategy 101: How to Write SEO
• Ep 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand

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Get Free Copywriting Training here

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self.

Let’s get the “duh” out of the way: with copywriting training you can become a copywriter.

But, when you have copywriting skills, there are so many other career and job possibilities.

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.”

But then, the part that I would encourage you to stick around for, we’re talking about all the doors that you open when you learn how to write copy.

Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters.

• Carli is a social media manager.
• Adele is a communications director.
• Sunny is a marketing strategist.
• And Kate herself is our marketing manager in addition to writing copy for her other clients!

(If you haven’t, check out their stories and so many others on the CCA student stories playlist >)

If you’re ready to explore your career options, listen now!

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Mentioned in the Episode

• Ep. 20: Changing Careers to Become a Copywriter – Adele’s Story
• Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story
• Ep. 44: Transitioning out of the Military and Building a Copy Career – Tyler’s Story
• Episode 218: Copywriting Opens Doors to Career Opportunities – Sunny’s Story
• Ep. 4: Meet Our Head Copy Coach, Kate

Related Links

• Which Work-From-Home Writing Jobs Are Real?
• How to Draw Copywriting Work Opportunities to You
• Ep 142: On-Staff vs. Freelance Copywriting: Which is Better?

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If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they’d cost the same price?

No way!

That’s the same that’s true of copywriting projects.

Not all copywriting projects are the same and there’s NO WAY! you can quote an accurate price without understanding the project.

Pricing can feel like a chore, but I promise you’re probably overcomplicating it. Today’s Build Your Copywriting Business podcast episode is giving you all the insight you need to come away feeling confident when quoting prices.

Kate and I are sharing why you should (almost) never quote copywriting prices when you first meet with a client and offering scripts for how to guide the conversation so you come across as the professional that you are.

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Mentioned in the Episode

• Episode 219: How to Avoid Copywriting Employment Scams
• Episode 201: Top Copywriting Myths, Busted – Part II
• Get an Exclusive Bonus Recording When You Review the Podcast

Related Links

• Getting Information From Clients, When to Price Your Services, and Boosting Confidence
• What Do You Bill For? (And What Don’t You?)

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Get Free Copywriting Training here 

You’ve probably heard the saying, “The best time to plant a tree was 20 years ago. The next best time is today.”

And that’s never been more true with anything worthwhile in life:

• Saving for retirement
• Improve your health
• Restart a friendship
• And, yes, changing careers

In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, “If not now, when?”

Turns out, we often have very good answers to that question.

I’ll do it when my kids graduate high school.

I’ll do it when my bank account hits $2,000.

I’ll do it next month, once this current project is out of the way.

Any of these sound familiar? 

We all do it. Kate and I are sharing limitations we’ve placed on ourselves—and how we’ve started to get real with our actual priorities.

Here’s the thing: the difference between people who achieve their goals and those who don’t is the people who achieve their goals start.

They may spend 15 minutes a day working toward their goal when they want to spend 2 hours. But the point is, they take action—even if it’s the tiniest action.

Because it’s never too late to start. But it’s always too late to wait.

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Mentioned in the Episode

• Ep. 158: Set Your Future Self Up for Success Right Now

Related Links

• Have Trouble Making Decisions? These Questions Will Help
• When You Need to Get Down to Work: The 5 Second Rule
• Ep. 143: Business Builder or Time Waster?
• Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn Spinney
• The System Copywriters Need to Efficiently Get Work Done

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Get Free Copywriting Training here