49. Lash Business Success in Paradise: Navigating High Costs, Marketing Strategies, and Mom Life with April Pahayahay of Lash Meka

In this week's episode of Lash Biz Babes Podcast, I am joined by April Pahayahay owner of Lash Meka which is based in Kapolei, Hawaii. April takes us on an insightful journey into her world, where she has not only conquered the challenges of establishing a lash business but has also thrived in the beautiful yet costly paradise of Hawaii.

Tackling the high cost of living in Hawaii head-on, April shares her invaluable wisdom on knowing your numbers. She shares how she has found success by setting up her lash business for low expenses without compromising on quality - which is something we can all learn from regardless of where you're located.

But that's not all – April spills the beans on how to market yourself and your team effectively to stay consistently busy. And how she brings loyal clients in from the start. She also shares her insights and experiences with organic marketing versus paid ads. With a candid comparison of the two approaches, she unveils the tactics that have yielded the best results for her lash business.

And of course we had to chat about mom life! April lets us peek into how she manages the role of a thriving beauty business owner with the joys and challenges of motherhood. She opens up about her recent transition to mom life and what has helped her the most as she has navigated this new journey.

Whether you're a seasoned lashpreneur or an aspiring beauty business owner, you will definitely be able to takeaway tips & guidance from this episode. Tune in and get ready to elevate your lash business, no matter the hurdles you face!

Connect with April Online:

Website: https://lashmeka.net/

Instagram: https://www.instagram.com/lash.meka/

Let's be friends on Insta! https://www.instagram.com/xoericaschramm/

Lash Biz Babes Meetup at LashCon in October in Anaheim, CA! We are doing an in-person meetup! Come meet me, other listeners, & former guests while we have brunch together! It will be on Saturday, October 14th. More details to come. RSVP at this link so I can get a headcount :) https://www.ericaschramm.com/lbb-meetup

Ready to Grow Your Lash or Beauty Business? Here are all the current ways to work with me! https://www.ericaschramm.com/links#jCYuoq