In this Marketing Over Coffee: In this episode learn about what you need to be ready for on September 20th, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Upfluence Intuit acquires MailChimp What kind of marketer are you? Rev ops? Analytics architect? 5:46 Blueshift’s SmartHub CDP delivers personalized, omnichannel […] The post Last of the Ironic Titles appeared first on Marketing Over Coffee Marketing Podcast.

Last of the Ironic Titles

At the Intersection of Marketing and Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In this Marketing Over Coffee:   
Learn about what came out of WWDC, how to market better on LinkedIn and more!

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Brought to you by our sponsors: Wix Studio and NetSuite 
Apple WWDC
Entering the age of on device AI
7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
iPhone mirroring
Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists…
Transitioning from SK Ad Kit to Ad Attribution Kit
iOS 18 to add RCS – Rich Communications Text Services
14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Updated Unofficial Guide to LinkedIn Algorithm
Gear Watch – Owala, the new best in class Water Bottle, WorkOutDoors for Running
SparkTogether coming up in Seattle
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter  to get early access!
Our theme song is Mellow G by Fonkmasters.
The post The Future of Onboard AI and The World’s Best Water Bottle appeared first on Marketing Over Coffee Marketing Podcast.

The Future of Onboard AI and The World’s Best Water Bottle

In this Marketing Over Coffee:   
Learn about how they shop, what they think of brands, who influences them, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite 
What inspired the Gen Z Parent study?
All Gen Zs are not broke and stressed out about money
They will pay for value that aligns with their principles, and they love store brands
65% of Gen Z Dads doing the grocery shopping
11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Where do Gen Z parents go when their peers aren’t having kids?
They still don’t have the Go To source
The era of the frenemy Instamom is over
Parents are less sad, less worried
20:42 – 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
The rise of the trades and doing better as homeowners
If you back an issue, you have to go all the way
Gen Z parent celebs are starting to show up, will they align with brands or start their own?
Kasi on LinkedIn or at Culture Bureau
Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter  to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Kasi Bruno with The Inside Story of Gen Z Parents appeared first on Marketing Over Coffee Marketing Podcast.

Kasi Bruno with The Inside Story of Gen Z Parents

In this Marketing Over Coffee:   
Learn about  Rand Fishkin’s Pulitzer Bid, SERP Hacks, Burst Mode, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite 
60 hours in planes over 2 weeks
Google Gemini Upgrades including AI Answers
Rand is sent some leaked Google API Documentation – he then sent it to Mike King for further analysis
Using Gemini to decode it!
Keeping in mind your site level radius
Priority to the first 200 tokens (150 words)
10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Erik Deckers sends a SERP hack
Google Marketing Live showcases AI powered tools
Rise of the Virtual Team Members
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
iPhone Photography – lens choice, burst mode, and Live shots
Blackmagic for Video from DaVinci Resolve
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter  to get early access!
Our theme song is Mellow G by Fonkmasters.
The post How Google Works, Building Your Virtual Team, and Taking Better Pictures appeared first on Marketing Over Coffee Marketing Podcast.

How Google Works, Building Your Virtual Team, and Taking Better Pictures

In this Marketing Over Coffee:   
Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!

Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite 
Previous interview on PESO
Major changes with AI and how Earned Media has changed
 Adding EEAT to the strategic plan (4:32)
Massive changes in staffing in journalism
8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
New people and new channels for Earned
Getting your news via TikTok
Why you have to work on all fronts
15:08  NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Measuring it all – Outputs vs. Outcomes (17:35)
PESO Model Certified Guides
Guys being jerks
Strava, Runtastic, and Run Gap
Learn how to work with Gini at Spin Sucks 
She’s reading Demon Copperhead, The Anxious Generation, and Kara Swisher’s Burn Book is fantastic
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter  to get early access!
Our theme song is Mellow G by Fonkmasters.
The post PESO Update From Its Creator Gini Dietrich! appeared first on Marketing Over Coffee Marketing Podcast.

PESO Update From Its Creator Gini Dietrich!

In this Marketing Over Coffee:   
Learn about GA Key Events, AI for Agencies, Smart Lights and more!

Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite 
German 4 Test pack (Covid, Influenza A & B, and RSV)
Google in front of the DoJ – Slides if you want more
GA4 Conversions are now Key Events, maybe time for Matomo?
Google Disavow link will probably go away. Gone from bing because it’s "not needed"
7:44 – 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google AI Answers
Biometric Informaction Privacy Act – Watch out for "Virtual Clothes/Glasses Try On"
Scott Brinker’s New State of Martech over 14k!
Why You’d Want To Use Synthetic Data Sets
15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Check out the GenAI for Agencies Webinar Recording Here, for Associations Here
Gear Watch! Chris switches to the Elgato FaceCam Mark 2
Light Stick including Flim Making Modes
John complains that it’s hard to find bright SmartBulbs
New Apple iPads with M4 chips
Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!
Gearwatch: Chris’ New Webcam, Rogers Amps, new iPads M4, Water Filter
Video: Unfrosted
Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie
Sign up for the Marketing Over Coffee Newsletter  to get early access!
Our theme song is Mellow G by Fonkmasters.
The post Google AI Answers, Synthetic Data, and M4 Chips! appeared first on Marketing Over Coffee Marketing Podcast.

Last of the Ironic Titles

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