Marketing Over Coffee Marketing Podcast

In this Marketing Over Coffee:

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Brought to you by our sponsors: Wix Studio and NetSuite

MarketingProfs post show – Generative AI for Analytics

The slop list and how to do it better

AJ Wilcox on LinkedIn Ads

7:55 – 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

From the Floor: Tango Hubspot integration, and Mobly

Chris on the impact of LinkedIn dwell time – Free Guide to Create Better LinkedIn Posts

BlueSky adding a million a day – Follow John and Chris

Why you shouldn’t delete your Twitter account

19:08 – 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Yet another December filled with crappy predictions of trends

Mini App Blogs

John Blue says the Sneaky Marketing Award should be ongoing

48 Laws of Power, Algebra of Wealth

Year end wrap up

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Our theme song is Mellow G by Fonkmasters

The post How To Do Better On LinkedIn appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Get your copy of The Audience Is Listening

Since we last spoke… From Edison to Sounds Profitable

Writing the book to answer "How do I grow my podcast?"

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Things that undermine the credibility of your surveying: margin of error and using percentages correctly

Creating an avatar for your listener

The Primary Audience versus Secondary and Tertiary

Roles, Goals, Characters

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Why more podcasts need to be taking advantage of offline marketing

The services offered by Sounds Profitable

Bringing the P-Zone!

I’m Starting to Worry About This Black Box of Doom

The Greatest Yacht Rock Playlist on Earth – Capt. Tom and Capt. John Approved!

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Our theme song is Mellow G by Fonkmasters

The post The Audience is Listening appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Streamyard tries to get me

TikTok and YouTube vs. MSM on elections

Canada shuts down TikTok business

Katie Artifact – Running on Anthropic Claude

8:15 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Open AI O1 Model leak

Nice Martech Overview of everything going on in LinkedIn

MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing)

MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!!

Results from 54 Google Ad Experiments

A Reddit Marketing Discussion that’s not trash

17:38 – 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker

Martha Stewart, Agatha All Along, Kara Swisher’s Burn Book

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Our theme song is Mellow G by Fonkmasters

The post MarketingProfs B2B Pre-Show appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Brought to you by our sponsors: Wix Studio and NetSuite

WordPress vs. WPEngine feud

Anthropic computer use – you can give AI permission to use your machine aka Rise of The Agents

AI detectors are all garbage

14:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Home speakers: Echo Studio Pro vs. Klipsch The Fives vs. Sonos

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Ambient mixing tool from Google

Lower Decks

Mr. McMahon

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Our theme song is Mellow G by Fonkmasters

The post Rise of the Agents appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Brought to you by our sponsors:NetSuite and Wix Studio

The new book is This Is Strategy

Field Testing it through videos on Purple.Space (that are now a course on Udemy)

Why feedback is often just lies

The strategies behind the book itself – including the game of life

7:30 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Culture was invented by systems to defend themselves

Marketing and empathy

How do games fit into strategy?

Luck does not even out in the long run

15:27 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Doing all the extras

Honoring to work of Donella Meadows and Russ Ackoff by explaining systems

Harvard Admissions

Lewis Hyde on The Coyote

Once you have a strategy think about three business plans

Beats Fit Pro are John’s pick, Shokz Headphones change swimming forever for Seth

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Our theme song is Mellow G by Fonkmasters.

The post This is Strategy with Seth Godin appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Brought to you by our sponsors:NetSuite and Wix Studio

Starting out in NYC at Morgan Stanley, and off to DC

7:45 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

The first product made the desktop web mobile

The 4 keys to Mobile: Bluetooth, Camera, GPS, and NFC

Uniqode A centralized end-to-end solution for QR codes

QR Code API

20:52 – 22:24 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Why NFC didn’t explode by QR?

Digital Business Cards

Currently reading Outlive – expanding your healthspan, and just watched Hit Man

Connect with Ravi on LinkedIn

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Our theme song is Mellow G by Fonkmasters.

The post Ravi Pratap on the State of QR Codes appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Brought to you by our sponsors:NetSuite and Wix Studio

The new book: Say What They Can’t Unhear

Interview on the previous book: Find Your Red Thread

Driving action in marketing, sales, and leadership communication is not the same as creating long term change

Creating internal motivation so the behavior is repeated without outside effort

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Using Aristotle’s approach – you must lead with the elements of agreement

Story is arguement

People want to be seen as smart, capable, and good

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

You can’t want it more than they do

The Message Design Institute

The question of how to accelerate the understanding and adoption of new ideas

Learn2Reinvent

The Compact Case

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Our theme song is Mellow G by Fonkmasters.

The post Say What They Can’t Unhear appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Brought to you by our sponsors: Wix Studio and NetSuite

Open AI text to chat Voice Interface now available

Voice as the next big interface

Virtual focus groups by training models on your Ideal Customer Profile

Try out Advanced Voice Mode in ChatGPT to start

Andy Crestodina’s latest Blogging Statistics – 80% of bloggers are using AI as part of their content creation

7:29 – 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Building an AI Agent on the livestream!

Videos of Chris’ MAICON and INBOUND sessions

14:37 – 16:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

AI can rewrite your memory

Order from Bova’s!

See us at MarketingProfs B2B!

Join us over in AfM

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

The post AI Voice Chat, Agents, and Cannoli appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Brought to you by our sponsors:NetSuite and Wix Studio

Bringing Hubspot to the rest of the world!

Starting out in music and then becoming and interpreter

CSA Research, SmartLane

Opening Hubspot Tokyo

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Working with Global Consumer Brands at Zappi

Tracking trends like the Sephora 10 Year Old

The three main categories of consumer insights

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

At what growth point do orgs usually engage Zappi?

Connecting insights across silos

The Consumer Insights Revolution, based on work done by Pepsi and Zappi

Music from Sting (Sorry, I wanted to build a Spotify playlist but they don’t have Fragile in Portuguese)

Follow Nataly on LinkedIn!

Sign up for the MoC text line at 617-812-5494

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Our theme song is Mellow G by Fonkmasters.

The post Nataly Kelly, CMO of Zappi on Consumer Insights appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Brought to you by our sponsors: Wix Studio and NetSuite

The exceptional glory of "With Special Guest"

Post MAICON trip report

Headphone demos on the expo floor

8:14 – 8:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Managing the People Who Manage AI

Midjourney now has a web UI

Marketer’s Guide to Reddit

15:45 – 17:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Derek mentioned Bento as email service provider

Strawberry

Smart Picture Frame – Aura has a solid app and device. Also testing iFramix for obsolete iPads

SmartSpeaker Update!

The Instigators, The Perfect Couple, and Cobra Kai

See us at MarketingProfs B2B!

Join us over in AfM

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

The post Marketing AI Conference Wrap Up, Reddit, and Cobra Kai! appeared first on Marketing Over Coffee Marketing Podcast.