In this Marketing Over Coffee:

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Buy The Goddess Guide to Branding

Discovering the archetype is the unlock that guides the branding

Jungian wasn’t the exact fit

Founders often match the brand archetype

Adding Heart, Gift, and Style to the Brand

The dynamic peices of the style

9:25 – 11:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

At the beginning – finding the energy the founders have, and the energy of the competitors

Liquid Death bringing Hades to the water market

Making a great resource that’s also cocktail table worthy

The brand is energy that people want to be around… or not

You can have masculine counterparts, but also duos

Lots of case studies with big brands

Jane’s Website and GoddessOffice.Substack.com

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In this Marketing Over Coffee:

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Have a Living Will

Have a Will

Put Assets in a Trust

Only buy phones at the phone store

And, the number one secret to life…

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

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In this Marketing Over Coffee:

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Digital Twins versus Clones

The facets of our personalities

Good but slow image creation – Update to GPT 4.0 vs. Imagen 3 in Google

8:12 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

What are MCP’s – Model Context Protocol (not from Tron)

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

The AI change is still at max churn

Casey Kasem’s AI Top 40!

Failing Up – The Peter Principle and why do so many companies do no management training?

No new tech? John checking out the Satus Between 3ANC

Chris April Road Trip including SMMW

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In this Marketing Over Coffee:

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Margo is CEO and Founder at Creators Corp

Starting on the agency side and working with Playstation, XBox, and Eve

Riding the first VR bubble

Pioneering User Generated Games (UGG) built by Creators Corp on Fortnite Creative

Jake is the Strategy Lead

Coming in from Sports Gaming and Major League Baseball (MLB)

Optimizing games for the platform

10:13 – 10:56 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

The landscape of platform, game developers, and brands all working together

Working with GoPro and Dude Perfect

250M+ Active users

Fortnite building the metaverse and fighting against Netflix

400 to 600 new games…. DAILY

How to optimize games for Fortnite Creative

The sweet spot of connecting entertainment brands with their own game

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Unreal Engine 5

Geolocation data now available on the platform

Connect with Margot on LinkedIn

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Product Marketing, the 4k Streaming Scam, and Roasting Coffee

In this Marketing Over Coffee:

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Product Market Fit – Done by You vs. Done with You vs. Done for You

Prompt Engineering Course has been huge

Google Gemma 3 Now Available

7:29 – 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Manus (it’s just a pile of Claude)

LinkedIn cuts off SeamlessAI and Apollo.io from Clark Barron

The artist formerly known as Chicago Mike asks about Apple Mail Privacy Protection (MPP)

OpenAI $20k a month PhD assistant level?

Salesforce and Microsoft on AI Sales Agents

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Streaming 4k is a scam

Anker Cosmos Laser 4k SE

Buying Blu-rays on Mercari

Chris wears his own UV arc reactor, and is roasting his own coffee on solar power

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In this Marketing Over Coffee:

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Gong Cha has 2,200 Stores Globally and 500+ in America

Starting out in Operations for Aramark

Over to Coca-Cola and then Burger King, Dunkin, and Church’s Chicken

Customers are 16-34 male/female but there’s more to the story

What does Gen Z like to do?

Getting Swicy!

5:45 – 6:29 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Promotions with Hershey, and Final Fantasy

Selecting and balancing local versus global campaigns

How does Peanuts make it to the US last!?!

Running cutting edge text messaging campaigns

Fivestars by SumUp

Fast Casual vs QSR – the difference is experience

16:10 – 17:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Building the alliances to create a master fund for marketing

How to succeed when marketing with franchisees

Running Marathons

The inside story of Dunkin’ Donuts

What was the key to success?

Simon Sinek’s Leaders Eat Last

Good to Great

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In this Marketing Over Coffee:

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Kirk is directing John’s The Robot, the Spy and the Love of A.I.

Where did the robot dog come from?

Working while the dog is constantly getting new features

Thinking about it as the next evolution of the puppet

11:26 – 12:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Holding back to stretch the Wow Factor

One person for the voice, one to do the driving

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Having to switch to an agile script because they were learning the whole time

After pulling this off looking towards a full lentgh script and another robot?

The history of The Chain

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In this Marketing Over Coffee:

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Chris back from Canada

Warren Buffet getting out of VOO

Survey on GenAI use cases in Marketing

8:20 – 9:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

What’s a better version of TAM, SAM, SOM? Go with Deep Research instead

AI for SEO? You don’t need it, here’s the 4 things you need to do

Twitch Earners vs. Followers

Don’t share a Loom with me

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Oculus, Meta Glasses, Halliday Glasses on Kickstarter, StickTite reading lenses

Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin

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The post Tales of Economic Fear, TAM, Twitch and Smart Glasses! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee:

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Andrea’s path to FranklinCovey: Master’s in Market Research, Ford, Grainger

The operating system of working to get private victories, which can then lead to public victories

The 7 grouped as 3-3-1

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Starting with your character, integrity, and skills

Independance is not the finish line, we keep moving to interdependance

The role of trust

See – Do – Get

Addressing generational differences with the habits

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Updated for the modern workplace

The FranklinCovey Impact Platform

FranklinCovey.com to learn more

Essentialism by Greg McKeown

Andrea on LinkedIn

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In this Marketing Over Coffee:

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How to handle uncertainty in the marketplace

Using Gen AI to improve your business continuity plan

Optimizing for AI search and agents? Creating an llms.txt?

Install a screen reader to see if you are AI Agent compliant

7:52 – 8:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Measuring AI Inbound in Google Analytics

Unpaid organic destroyed by AI Overviews

Rich Communication Services (RCS) is now supported with iOS 18

New course, new frameworks!

Google Search Trends for Restaurants from Search Engine Land

15:16 – 16:58 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Strategic Marketing by Jon-Mikel Bailey

The PRISM Framework

Derek said give Ginger and Soy Sauce a shot in your scrambled eggs after hearing from Phyllis at Pete & Gerry’s

New Rodes, The Fives with the R-100SW, and a WiiM Mini

Trickle Charging Car Batteries

Black Box of Doom by Jason Pargin, Section 31

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