Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Tip of the Week

Why You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/

Mike’s Links

• SERP Alert - Profile on click of Pack on Twitter
  https://twitter.com/serpalerts/status/1661545627707408384?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Stefan Somborac on Twitter
  https://twitter.com/stefansomborac/status/1660787775644336130?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Guidelines for your business showcase video - Google Business Profile Help
  https://support.google.com/business/answer/13568959
• Google Rich Results Test Tool Gains Brings Back Code Button
  https://www.seroundtable.com/google-rich-results-test-tool-adds-edit-code-button-35428.html
• 3 new ways generative AI can help you search
  https://blog.google/products/search/search-generative-ai-tips/
• First look at Google Search Generative Experience, SGE
  https://youtu.be/ZxJFJay9uN0
• How Google's New AI Impacts Local Search - Local University
  https://localu.org/how-googles-new-ai-impacts-local-search/
• Local Landing Pages: A Strategy For Ranking Local Search Terms
  https://www.searchenginejournal.com/local-landing-pages/485948/

Carrie’s Links

• Google SGE: How Google's New AI Impacts Local Search - Joy Hawkins
  https://localu.org/how-googles-new-ai-impacts-local-search/
• Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients - Phil Rozek
  https://www.localvisibilitysystem.com/2023/05/30/culling-tools-other-expenses-an-easy-solid-that-seos-should-do-for-their-clients/
• https://www.seroundtable.com/google-search-console-performance-report-delayed-over-60-hours-35467.html - Barry Schwartz - RustyBrick 
• Local SEO Statistics and Trends: a 2022 Report by ReviewTrackers - Shared by Darren Shaw on Twitter
  https://www.reviewtrackers.com/reports/local-search/
• Farewell to Last Week in Local - we hope to see you again, sometime in the future.  In the mean time be sure to check out local seo news at the Near Memo Podcast
  https://www.nearmedia.co/memo/

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Tip of the Week

• Why You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/

Mike’s Links

• FTC Announces Refund Claims Process for Fashion Nova Customers Affected by Deceptive Review Practices - https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-announces-refund-claims-process-fashion-nova-customers-affected-deceptive-review-practices
• Outbound links - Yoast SEO Features • Yoast - https://yoast.com/features/outbound-links/
• Rand Fishkin - Is growth of Bing search leading to more zero click searches? on Twitter https://twitter.com/randfish/status/1659467780993740800?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• GA4 transition Playbook | Analytics, SEO & Marketing Training -  Dana DiTomaso on Twitter - https://twitter.com/kp_playbook/status/1658578151847477248?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Allie Margeson GBP Service get higher visibility on Twitter - https://twitter.com/seoallie/status/1658956784650919937?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Allie Margeson Using ChatGPT to generate service relevant emoji on Twitter - https://twitter.com/seoallie/status/1658958972961931264?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Bug or Feature: Google Business Profile 'Image Not Approved' - https://www.nearmedia.co/google-business-profile-solving-images-not-approved-problem/
• Google Business Profiles Expanding Language Assistance Selection - https://www.seroundtable.com/google-business-profiles-expanding-language-assistance-options-35399.html
• Garrett Kite NMX Location Finder from Google on Twitter - https://twitter.com/garrettkite/status/1660039176446951425?s=12&t=o-uoEcZmsD3rULHUqaXUFA

Elizabeth’s Links 

• Neeva Search Engine Shutting Down - Search Engine Land - https://searchengineland.com/neeva-shutting-down-427384
• Mobile First Indexing Rollout Complete After 6 Years - SERoundtable - https://www.seroundtable.com/google-mobile-first-indexing-batch-35425.html
• Google Announces

Brand Shorthand
Marketing, advertising, sales, and public relations - all through the lens of positioning.

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Tip of the Week

• Google I/O Recap & Discussion
  https://www.youtube.com/live/cNfINi5CNbY?feature=share

Mike’s Links

• Business Formation Statistics - Monthly Interactive Visualizations
  https://www.census.gov/econ/bfs/visualizations/interactivegraphs.html
• New ways AI is making Maps more immersive
  https://blog.google/products/maps/google-maps-updates-io-2023/
• Darren Shaw & Stefan Somborac - Changing (and spamming?) business names in other languages on Twitter
  https://twitter.com/darrenshaw_/status/1655700805054500865?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Issues adding images to a business profile - Google Business Profile Community
  https://support.google.com/business/thread/215192962/issues-adding-images-to-a-business-profile?hl=en
• Google's Business Messages Rolling Out To Desktop
  https://leadferno.com/blog/googles-business-messages-rolling-out-to-desktop

Noah Links 

• https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdf
• https://www.linkedin.com/posts/darrenshawwhitespark_major-competitive-advantage-activity-7060274429188059136-m4DL

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Tip of the Week

• https://searchengineland.com/google-search-to-become-more-visual-snackable-personal-and-human-411769  - Barry Schwartz - Google Search to become more “visual, snackable, personal, and human”

Mike’s Links

• Google Plans to Make Search More ‘Personal’ with AI Chat and Video Clips
  https://www.wsj.com/articles/google-search-ai-artificial-intelligence-chatbot-tiktok-67c08870
• Google "We Have No Moat, And Neither Does OpenAI"
  https://www.semianalysis.com/p/google-we-have-no-moat-and-neither
• Local Link Love: Securing Backlinks in Your Community
  https://www.meetup.com/atlanta-seo-for-local-businesses-meetup/events/293201456
• Spotlight: Beyond the Google Monopoly
  https://www.brightlocal.com/blog/beyond-google-monopoly/
• Ep 112: Google’s Local Knowledge Panel – the CMS you never knew you had; Conversations with Claire Carlille
  https://www.nearmedia.co/ep-112/
• Luca Bove- Google Local Easter Egg on Twitter
  https://twitter.com/lithops/status/1653050414785339393
• Google Business Profile Community: My client has a listing including a sensitive word (poverty)
  https://support.google.com/business/thread/213179339
• Darren Shaw – Services visible from Desktop Local Finder on Twitter
  https://twitter.com/DarrenShaw_/status/1653902223041253376
• Google Local Business Panel: Chat With Live Agent
  https://www.seroundtable.com/google-local-business-panel-chat-with-live-agent-35347.html

Erin Links 

• TOTW - https://searchengineland.com/google-search-to-become-more-visual-snackable-personal-and-human-411769  - Barry Schwartz - Google Search to become more “visual, snackable, personal, and human” 
• https://www.seroundtable.com/google-explore-related-visual-search-snippet-35345.html - Barry Schwartz - Google Search Snippet With Visual Explore Features
• https://www.sterlingsky.ca/breaking-boundaries-of-traditional-google-business-profile-categories-the-power-of-semi-unrelated-categories/ - Colan - Breaking Boundaries of Traditional Google Business Profile Categories: The Power of Semi-Unrelated Categories
• https://searchengineland.com/local-seo-e-e-a-t-strategy-395449 - Harmony Huskinson - How to build an E-E-A-T strategy for local SEO

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Tip of The Week

• https://www.searchenginejournal.com/wordpress-performance/485479/ 

Mike's Links

• Mike’s Links
  • New retail research: Make your marketing work harder
    https://www.thinkwithgoogle.com/intl/en-154/consumer-insights/consumer-journey/retail-marketing-consumer-journey/
  • Yelp unveils 3 new features to transform user experience and boost engagement
    https://searchengineland.com/yelp-unveils-3-new-features-to-transform-user-experience-and-boost-engagement-395939
  • New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"
    https://sparktoro.com/blog/new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct/
  • How to Choose the Best Category for Your Google Business Profile
    https://www.sterlingsky.ca/category-google-business-profile/
  •  Pleper Chrome extension
    https://pleper.com/index.php?do=chrome_extension&ssd=1237
  • Darren Shaw - Impact of Google selected services on rank before, after and before on Twitter
    https://twitter.com/DarrenShaw_/status/1652015709235613696
  • Krystal Taing - Bulk Upload Help doc tips on Twitter
    https://twitter.com/krystal_taing/status/1651953090986414080?s=12&t=o-uoEcZmsD3rULHUqaXUFA

Chris’ Links

• https://www.searchenginejournal.com/wordpress-vulnerability-hits-1-million-using-header-footer-plugin/485712/  
• https://www.seroundtable.com/google-texting-validate-google-business-profiles-35294.html
• https://www.nytimes.com/2023/04/29/business/media/writers-guild-hollywood-ai-chatgpt.html

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 Tip of the Week

• How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO
  https://www.localvisibilitysystem.com/2023/04/21/how-a-hacked-site-affects-your-google-business-profile-page-and-the-rest-of-your-local-seo/

Mike’s Links

• Google Search Wants You To Report Inaccurate Site Names
  https://www.seroundtable.com/google-report-inaccurate-site-names-35273.html
• TripAdvisor Review Transparency Report highlights 2022 review increases but hides declining reviews
  https://www.youtube.com/watch?v=rfrUZoE5Fdk
• Google Business Profile Manager Search & Dashboard Bug Hiding Businesses
  https://www.seroundtable.com/google-business-profile-manager-search-dashboard-missing-businesses-35248.html
• Andy Simpsons shares local visual 10-pack test   on Twitter
  https://twitter.com/ndyjsimpson/status/1649639937120010241

Carrie’s Links

• See How the March 2023 Google Core Impacted Local SEO - Sterling Sky Inc - Yan Gilbert
  https://www.sterlingsky.ca/march-2023-core-update-local-seo/
• How to Add a Request a Quote Button to Your Google Business Profile - Sterling Sky Inc  Elizabeth Rule
  https://www.sterlingsky.ca/how-to-add-a-request-a-quote-button-to-your-google-business-profile/
• LSA has a problem with fake reviews…
  https://twitter.com/mblumenthal/status/1647979597261144068
• Step-by-Step Guide to Fighting Fake Google Review Attacks 
  https://www.nearmedia.co/how-to-fight-a-fake-google-review-attack/

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Tip of the Week:

• “Google Selective Link Priority”
  https://zyppy.com/seo/internal-links/selective-link-priority/

Mike’s Links:

• How Google’s Selective Link Priority Impacts SEO – 2023 Experiments
  https://zyppy.com/seo/internal-links/selective-link-priority/
• How did the March 2023 Core Algorithm Update Impact Local Rankings?
  https://localsearchforum.com/threads/how-did-the-march-2023-core-algorithm-update-impact-local-rankings.60123/
• Bard’s Local SEO: Implications for businesses
  https://www.youtube.com/watch?v=tfrOmKco_rI
• Unpacking OLAs: The Pros and Cons of Google’s New Ad Type for Local Businesses
  https://www.youtube.com/watch?v=gvUkGt0GkMk
• Mike Blumenthal – Local Directory Carousel now showing in US on Twitter
  https://twitter.com/mblumenthal/status/1646860674813788160?s=20
• Google Business Images Keep Being Rejected? Try This
  https://onlineownership.com/google-business-images-keep-being-rejected-try-this/
• Unleashing the Power of Google Business Profile Service Justifications for Maximum Impact
  https://www.sterlingsky.ca/unleashing-the-power-of-google-business-profile-service-justifications-for-maximum-impact/
• Stefan Somborac – Business profile shows without Local Finder on Twitter
  https://twitter.com/stefansomborac/status/1644685294162132997?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Uncovering Filtering Issues: A Guide to Using Geogrid Rank Trackers Effectively
  https://www.sterlingsky.ca/geogrid-tips-supercharge-gbp-efforts/

Jeremy’s Links:

• Shocking: YouTube Subscribers and Views Devalued – and Epic shakes-up the Creator Economy!
  https://www.linkedin.com/pulse/shocking-youtube-subscribers-views-devalued-epic-jim-louderback/
• How Logan Paul’s Best Video Was Made | Editing Breakdown
  https://www.youtube.com/watch?v=2v-Dv5YYaGQ&fbclid=IwAR00YOGxxekTsZ_qiW_OlzOTJIhjc83j69ro8BlkhupYovNdTEJ5K8lgNAg
• YouTube to add AI-powered tools for video creators, new CEO says
  https://www.businesstimes.com.sg/companies-markets/youtube-add-ai-powered-tools-video-creators-

Socially Unacceptable
The marketing podcast that celebrates work mishaps and delivers lessons in your lunchbreak

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Tip of the Week

• 10 New Healthcare Verticals Added to Google Local Service Ads (LSAs) - Matt Casady
• https://localu.org/local-service-ads-healthcare/
  
  
  

Greg’s Links

• "I have a content strategy" - Ross Simmonds - https://twitter.com/TheCoolestCool/status/1643674115591512070

Carrie’s Links

• Unlocking the Secrets of Google Business Profile Performance: Query Insights - Sterling Sky Inc - Colan Nielsen - https://www.sterlingsky.ca/unlocking-the-secrets-of-gbp-query-insights/
• animated display when clicking on the 3-pack - spotted by Stefan Somborac -https://twitter.com/StefanSomborac/status/1644685294162132997
• How did the March 2023 Core Algorithm Update Impact Local Rankings? - Thread on the LSF - https://localsearchforum.com/threads/how-did-the-march-2023-core-algorithm-update-impact-local-rankings.60123/
• Reduce, Reuse, Recycle: Get the Most Out of Your Existing Content - Atlanta SEO Webinar with Andrew Prince of Wayfair - https://www.meetup.com/atlanta-seo-for-local-businesses-meetup/events/292116585/
• Unleashing the Power of Google Business Profile Service Justifications for Maximum Impact - Sterling Sky Inc - Colan Nielsen - https://www.sterlingsky.ca/unleashing-the-power-of-google-business-profile-service-justifications-for-maximum-impact/

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Tip of the Week

• Bing Chat Adds Images & Videos, Improves Local Results & More Changes - SERoundtable.com
  https://www.seroundtable.com/bing-chat-images-videos-better-local-more-35164.html
• Rival sex therapists in £2m court war over client poaching claims
  https://www.dailymail.co.uk/news/article-11906117/Rival-London-sex-therapists-2m-court-war-claims-ex-pal-stole-clients.html
• Tips for ranking on Twitter by Adan on Twitter
  https://twitter.com/durreadan01/status/1642510501665013761?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Difference Makers, Dark Horse & Conversion factors with Darren Shaw: Local Search Ranking Factors
  https://www.nearmedia.co/ep-107/
• New ways we tackle fake contributions on Google Maps
  https://blog.google/products/maps/google-maps-fake-contributions-ai-machine-learning/
• Hotels Being Spammed with Fake Positive Reviews
  https://reviewfraud.org/hotels-being-spammed-with-fake-positive-reviews/
• New Google My Business Categories [Updated Monthly] - New, Deleted, and Updated Categories
  https://www.sterlingsky.ca/google-my-business-category-changes/
• Google Business Profile Support Emails • Claire Carlile Marketing
  https://www.clairecarlilemarketing.com/resources/google-business-profile-support-emails/
• Local SEO Case Study For Dentist - How Can SEO Help A NYC Dentist Succeed - See SEO Successes and Strategies
  https://www.sterlingsky.ca/case-study-making-you-smile-cosmetic-dental-studio/
• Japan’s bear meat vending machine proves a surprising success
  https://www.theguardian.com/world/2023/apr/03/japans-bear-meat-vending-machine-proves-a-surprising-success
• Registration: How To Grow A Home Services Business & Get More Leads - An Interview With Tommy Mello - Local University
  https://localu.org/home-service-business-more-leads-registration/
• LocalU Advanced Dallas - Tickets at Localu.org/dfw-23
• https://searchengineland.com/content-budgeting-394782
• https://twitter.com/screamingfrog/status/1640635481204334593
• https://www.seroundtable.com/chatgpt-google-business-review-spam-35140.html
• https://www.semrush.com/academy/courses/content-marketing-principles-for-business/

Support the show

Tip of the Week
Whitespark Local Search Ranking Factors 2023 – Get better local search rankings
https://whitespark.ca/local-search-ranking-factors/

Chris’s Links
"Florida Man Indicted for Far-Reaching Mail Fraud Scheme":
https://www.reddit.com/r/webhosting/comments/11xsukh/did_you_ever_get_a_fake_invoice_in_the_mail_for/
"Multiple DC Homes Listed as Fake Weed Dispensaries on Google Maps":
https://www.nbcwashington.com/news/local/multiple-dc-homes-listed-as-fake-weed-dispensaries-on-google-maps/3280306/
"The Australian woman who took on Google twice – and won both times":
https://www.smh.com.au/national/nsw/the-australian-woman-who-took-on-google-twice-and-won-both-times-20230205-p5chy4.html

Mike’s Links
Local Search Ranking Factors Summary for 2023
https://www.nearmedia.co/local-search-ranking-factors-23/
📈 Video: 2023 Local SEO Ranking Factors - How to Rank in Local Search Results
https://youtu.be/wktxx-ayyuY
Try Bard and share your feedback
https://blog.google/technology/ai/try-bard/
ChatGPT Prompt Generator for the  SEO Consultant
https://hallanalysis.com/chatgpt-prompt-generator/
Does Optimizing Content for "Near Me" Work for Local SEO? Sterling Sky Blog
https://www.sterlingsky.ca/near-me-optimization/
Jason Parks - New Google Pack Test showing only 1 review staron Twitter
https://twitter.com/Jason_Parks1/status/1637585236702777345
Online-conversion Local Ads (OLA)
https://gmbapi.com/news/online-conversion-local-ads-ola/
About Online Local Ads - Google Ads Help
https://support.google.com/google-ads/answer/12015729?hl=en
Business Profile third party complaint: Report a violation - Google Business Profile Help
https://support.google.com/business/contact/gmb_3p_complaints?hl=en
Stefan Somborac - Google Updates Business Profile form on Twitter
https://twitter.com/stefansomborac/status/1639313800825389080?s=12&t=o-uoEcZmsD3rULHUqaXUFA

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