Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.

Mike’s Links:

• Amazon “Misappropriates” News Cycle (Oh.. and $61.7 Mil of Tips) - Mike Blumenthal, Blumenthals.com - http://blumenthals.com/blog/2021/02/07/amazon-misappropriates-news-cycle-oh-and-61-7-mil-of-tips/
• How Review Attributes Work in Local SEO (Mike Blumenthal and Jason Barnard)  - Kalicube.pro - https://kalicube.pro/podcast/2021/kalicube-tuesdays-february/kalicube-tuesdays-how-review-attributes-work-in-local-seo/
• Claire's Big List Of Local SEO Resources - Claire Carlile Marketing - https://www.clairecarlilemarketing.com/resources/local-seo-resources-master-list/
• Are Coworking Spaces Against the Google My Business Guidelines? - SterlingSky.ca - https://www.sterlingsky.ca/are-coworking-spaces-against-the-google-my-business-guidelines/

Mary’s Links:

• Youth League Marketing Is a Bigger Opportunity than the Super Bowl | Street Fight Magazine   - https://streetfightmag.com/2021/02/03/youth-league-marketing-is-a-bigger-opportunity-than-the-super-bowl/#.YCFUk7BKiUl 
• Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO - Tim Capper - SEMRush.com - https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/

Carrie’s Links:

• The State of Local Search in 2021 | 5 Hours of Local SEO - Joy Hawkins, Paige Hobart & Claire Carlile - March 23, 2021 1:00pm Eastern - https://www.semrush.com/webinars/the-state-of-local-search-in-2021-or-5-hours-of-local-seo/  
• Google adding stars to review snippets - Joy Hawkins - LocalU.org - https://localu.org/google-adding-stars-to-review-snippets/
• GMB Do Not Panic Alert: Google testing no address showing in the 3-pack - Ben Fisher via Twitter - https://twitter.com/TheSocialDude/status/1357738688726274048
• Demand Science Acquires Email Marketing Automation Startup Tidings - Streetfight Mag - https://streetfightmag.co

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.

Mike’s Links:

• New playbook for COVID-19 protection emerges after year of study, missteps — The Wall Street Journal - https://apple.news/A0VeVF0uIT76c4nf9m72aJQ
• Apple illustrates privacy issues on Data Privacy Day - AppleInsider.com - https://appleinsider.com/articles/21/01/28/apple-illustrates-privacy-issues-on-data-privacy-day
  • https://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your_Data.pdf
• Making Twitter a better home for writers - https://blog.twitter.com - https://blog.twitter.com/en_us/topics/company/2021/making-twitter-a-better-home-for-writers.html
• HD Media Files First of Its Kind Antitrust Lawsuit Against Google and Facebook - Editor & Publisher.com - https://www.editorandpublisher.com/stories/hd-media-files-first-of-its-kind-antitrust-lawsuit-against-google-and-facebook,185360

Mary’s Links:

• Local SEO Checklist Tool - The Team at Whitespark.ca - https://whitespark.ca/local-seo-checklist/  
• 9 SEO Experts on 2020's Impact and SEO Priorities for 2021, Part One - Wellspring Digital - https://wellspringdigital.com/9-seo-experts-on-2020s-impact-and-seo-priorities-for-2021/ 
• Learning to Speak the Language of Your Clients with Kim Doughty - - ByTraject with Garrett Sussman - https://bytraject.com/blog/speak-the-language-of-your-clients-kim-doughty/
• Local Quizness - Quiz of the Year 2020! - BrightLocal - https://www.brightlocal.com/blog/local-quizness-quiz-of-the-year-2020/ 

Carrie’s Links:

• Update to GMB Insights - by Colan Nielsen of Sterling Sky - https://localu.org/google-my-business-insights-update/
• First GMBChat hosted by Sterling Sky & LocalU - join us on twitter on Feb 9 at 11am EST!  DM us your questions ahead of time! - https://twitter.com/SterlingSkyInc/status/1356264200306262020 
• Webinar Alert:
  Local SEO: Which Google My Business Tactics and T

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.

Mike’s Links:

• Costco is testing curbside pickup - https://www.grocerydive.com/news/costco-is-testing-curbside-pickup/593654/
• Top-Paid Youtube Star MrBeast Launches New Burger Chain - https://hypebeast.com/2020/12/youtube-star-mrbeast-burger-chain-launch-announcement
• How Yotpo Is Working with the FTC to Promote an Authentic Review Experience - https://www.yotpo.com/blog/yotpo-working-with-ftc-to-promote-authentic-reviews/
• What Are Web Stories? from SEO Point Of View - https://www.suzukikenichi.com/blog/web-stories/what-are-web-stories/
• Do iFrames Negatively Impact SEO? We Break Down the Controversial Topic. - https://www.seoclarity.net/blog/iframe-seo
• Brodie Clark - Google Post Now more persistent (on Twitter) - https://twitter.com/brodieseo/status/1351685720524480512
• Google Now Shows Older Posts in the Knowledge Panel - Local University - https://localu.org/google-now-shows-older-posts-in-the-knowledge-panel/
• Google Updates The Options to Flag a Review - Local University - https://localu.org/google-updates-the-options-to-flag-a-review/
• How To Get A (whacko) Google Review Removed - https://gatherup.com/blog/how-to-get-a-google-review-removed/
• A Google designer takes us inside Search’s mobile redesign - https://blog.google/products/search/mobile-redesign-2021
• Google New Mobile Search Design Side By Side Comparison - https://www.seroundtable.com/google-new-mobile-search-design-30809.html
• How we’re helping get vaccines to more people - https://blog.google/technology/health/vaccines-how-were-helping/

Mary’s Links:

• Google might remove search in Australia if forced to pay to link to sites - https://searchengineland.com/google-might-remove-search-in-australia-if-forced-to-pay-to-link-to-sites-345559
• 
  
• Google: Digital Public Relations Is Not Spammy Link Building - https://www.seroundtable.com/google-digital-public-relations-link-building-30810.html
• How high can you go with no website and no reviews? - https://persuaded.io/blog/gmb-

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.

Mike's News:

Walmart will test grocery deliveries to a smart cooler on customers' doorsteps - CNBC - https://www.cnbc.com/2021/01/12/walmart-will-test-grocery-deliveries-to-customers-homes.html 

Online speech and publishing — Benedict Evans - https://www.ben-evans.com/benedictevans/2021/1/17/speech-and-publishing

Yelp Will Now Display User Feedback on Health and Safety Practices of Local Businesses - https://blog.yelp.com/2021/01/yelp-will-display-user-feedback-on-health-and-safety-practices

What's in a name? Boston lawyer says Google owes him $1,000 for including his name in its search results without his permission -https://www.universalhub.com/2021/whats-name-boston-lawyer-says-google-owes-him-1000

Case Study - A Small Business Beats Big Brands in SEO on Shopify - https://www.adamriemer.me/case-study-a-small-business-beats-big-brands-in-seo-on-shopify/

Mary’s News:

Why Are They Bidding on My Name? Gyi Tsakalakis - AttorneySync.com - https://www.attorneysync.com/blog/why-are-they-bidding-on-my-name/

Dennis Yu’s 2021 Prediction: The Future of Facebook | DigitalMarketer - https://www.digitalmarketer.com/blog/dennis-yu-facebook-prediction/

Online Customer Service is the New Storefront - https://streetfightmag.com/2021/01/08/online-customer-service-is-the-new-storefront/

Carrie’s News:

• Should a Small Business Have a Blog in 2021? Colan Nielsen at SterlingSky.ca - https://www.sterlingsky.ca/should-a-small-business-have-a-blog-in-2021/
• Will you keep remote after COVID? https://remoters.net/remote-work-trends-future-insights/
• Pubcon Local Services conference is this week - the 20 & 21st. 
• We’re on new podcast partner sites! 
  • Pandora: https://www.pandora.com/podcast/last-week-in-local-local-search-seo-and-marketing-update-from-localu/PC:56915 
  • TuneIn | + Alexa: listed: https://tunein.com/podcasts/Technology-Podcasts/Last-Week-in-Local-p1397236/ 
  • Podcast Addict: 

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.

Mike's Links:
NYC saw most chain store closures in over a decade in 2020 https://www.retaildive.com/news/nyc-saw-most-chain-store-closures-in-over-a-decade-in-2020-report/592884/ 
  
Family Video to close all stores as last-ditch effort comes up short https://www.retaildive.com/news/family-video-to-close-all-stores-as-last-ditch-effort-comes-up-short/592897/ 
  
Apple Glass' prototype reportedly enters second stage of production https://appleinsider.com/articles/21/01/06/apple-glass-prototype-reportedly-enters-second-stage-of-production 
  
Facebook Smart Glasses Coming ‘Sooner Than Later’ Without AR https://www.bloomberg.com/news/articles/2021-01-06/facebook-smart-glasses-coming-sooner-than-later-without-ar 
  
Google My Business launches new performance reporting https://searchengineland.com/google-my-business-launches-new-performance-reporting-345252 
  
Getting started with Google Data Studio https://www.deepcrawl.com/blog/best-practice/getting-started-with-google-data-studio/ 
  
State of Online Reviews 2021 Webinar 2 pm this Thursday with Mike Blumenthal at GatherUp  https://gatherup.com/blog/webinar-state-of-online-reviews-2021/ 
  
Deep Dive: Google's Question Hub Overview https://questionhub.google.com/questions#0 
  
Jamie Indigo Question Hub needs Gmail Not G-Suite email - Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20 

Mary's Links:
Google Maps’ Moat is Evaporating https://joemorrison.medium.com/google-maps-moat-is-evaporating-6e5f0b3a900 
OpenStreetMap is Having a Moment https://joemorrison.substack.com/p/openstreetmap-is-having-a-moment-dcc7eef1bb01 
Expert Local SEO Predictions for 2021 – BrightLocal https://www.brightlocal.com/blog/expert-local-seo-predictions-for-2021/ 
The digital marketing forecast for 2021 – ClickZ https://www.clickz.com/the-digital-marketing-forecast-for-2021/264287/ 
2021 Local SEO Success: Expert Tips & Predictions https://moz.com/blog/2021-local-seo-success 

Today’s Deep Dive:  
Google Question Hub Overview https://questionhub.google.com/questions#0 
Jamie Indigo Question Hub needs Gmail Not G-Suite email – Twitter https://twitter.com/Jammer_Volts/status/1346174334457544704?s=20

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

Mike’s Links:

• Insecure wheels: Police turn to car data to destroy suspects’ alibis
• Jason Goldberg on Amazon use of AR – Twitter
• How people decide what to buy lies in the ‘messy middle’ of the purchase journey
• Google launches Question Hub for US publishers
• Google Question Hub Is Open & It’s A Great Way To Find Content Ideas
• What Is The Value To Google My Business Followers?
• What to Do If Google Auto-Updates Your Google My Business Info and Gets It Wrong

Mary:

• Does the Shoe Fit? Try It On With Augmented Reality – NYTimes.com
• The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores – Moz.com
• 3 Internal Linking Strategies for SEO and Conversions – Link Building Strategies – OrbitMedia.com

Carrie:

• Amy Toman noticed a new “Boarding” Tab on the GMB for one of her dog/pet sitting clients – via Twitter
• Joy made the Moz Top 25 articles for 2020 list! Miriam Ellis, too!
• GMB Testing “Services Justifications” by Colan Nielsen at LocalU
• How do I change my Google My Business logo? – Ben Fisher via LocalU
• 2 New Banking Categories added to GMB in December – Are you following Joy’s changes list?  
• Last Week in Local for 2020 – we published 52 episodes, 1656 minutes of content, and had 23,510 podcast downloads!

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search. 

Join the staff from Local University as they discuss some of the most significant and interesting developments Last Week in Local Search.