Okay, I couldn’t help myself. Keurig is such a perfect example of how this entire orientation towards the world is destructive of more or less all the greatness and joy in life that I pause here to reflect in greater detail on the specifics of the Keurig case. I also think the example of FitBit and similar devices renting to us the capacity to connect with our bodies - and hence of course alienating us from our bodies - is similarly bizarre and disturbing. For the record, somewhere between 15-30 BILLION k-cups type pods are thrown away every year.

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