In business you have your bread and butter service or products, then you have laterals. A lateral is something else that follows the same structure as your primary service. It takes another person to run, or you free up time to run it your self. It could be another service, product, modality, etc.

Listen in as Dr. D goes through laterals, when to try them, when NOT to try them, and which ones to avoid. Laterals can generate 6 figures annually if done correctly.

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