05.01.2023 - By Chloë Thomas
Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year. In this episode we discuss:Communicating directly with your customersWhere to find effective keyboards to improve SEOHow to arrange shipping and product sourcing in a sustainable mannerWhy operating within a niche market can kick start an eCommerce brand How tailoring your website’s content to a specific demographic can help drive conversions
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