Marcos Cline Marquez was raised by a very traditional mother who was dominant in the arts and psychology. She was the mother that would sing with the mariachi group at events and his father an economist.
In high school, he had to decide to go into film making or aeronautical engineering. He chose the arts with an emphasis on advertising. His life and business has been defined by saying yes to most projects; first out of necessity and then out of a sense of being able to get the job done. Advertising and filmmaking is a creative field but at the end of the day it's a business that needs the traditional metrics to measure, manage, and grow it.
He credits his drive to push forward or sideways but always moving forward in this quest to create and thrive. It's important to run a fiscally stable company and being cautious to survive the highs and lows, such as this pandemic downturn.
One of the biggest successes in his career has been an advertising campaign for Toyota mixing the elements of a telenovela and advertising. This bold move was due in part to the frustration of companies as his that have little control on the decision making of what gets produced solely on a 30 minute call of a project that took months to create.
As he was coming up in the industry of advertising, he found that the copy writers did not understand the nuances of language and culture so they would create campaigns that could not be translated literally. One example is the airline that created a campaign to fly in leather, that translates to fly naked in Spanish.
We've entered into cultural sensitivity in Hispanic marketing and advertising. He considers the biggest mistake he made was not staying true to his specialty in Hispanic advertising and growing in that market segment.
His advice to someone starting out is to understand the creative field is a business. What creative schools don't teach, is how to establish a business. It's very important to define from the start what your business structure is such as an LLC or an S Corporation and how you file your taxes.
It's important to be true to one's self in this field. Many times he commits to projects that benefit the Latino communities. One example is the "Traveling Wall against Walls" initiative that he took to Washington D.C to the president. This was a 13 feet high segment of the Berlin Wall that was shipped to him with a letter inscribed in it of building a world without walls.
His take aways are: develop passion, the right work ethic, surrounding yourself with highly talented people who never think it's good enough.
He rode the wave of success at Mitu digital media company. In his opinion, their success was due to consolidating much of the Hispanic digital content.
He believes content should be great and secondary being Hispanic.
His advice to the younger self is, there are two types of people, those that are happy and sad. You must be happy to be the kind of person people want to work with.
Contact:
https://www.facebook.com/marcoscline
https://www.marcoscline.com/
Marcos Cline-Marquez | LinkedIn
