About the Show:

"Smile. A smile will break any entrance to any door. It doesn’t matter what’s going on—if you smile, you give someone the comfort zone to engage.”

       – Francisco Valencia “The Frisco Kid”

On this episode of I am Northwest Arkansas®, host Randy Wilburn welcomes back comedian Francisco Valencia—aka the Frisco Kid—for a heartfelt and hilarious conversation about embracing dreams, building a vibrant local comedy scene, and using humor to connect cultures and spark well-being in the Ozarks.

Two years since his first appearance, Francisco’s comedic journey has taken him from open mics in Rogers to opening for big names and hosting packed shows at the Music Depot. But beyond the laughs, Francisco discusses the deeper purpose of comedy—educating audiences, sharing messages of hope, and weaving diverse stories that resonate for all. Whether through clean sets for corporate events or by nurturing a team of up-and-coming comics, Francisco’s story is a testament to persistence, positivity, and the value of community support.

Tune in for Francisco’s behind-the-scenes tales, reflections on cultural identity in Northwest Arkansas, and actionable advice on finding joy and connection. Whether you’re an aspiring comic, long-time resident, or recent transplant, this episode is a celebration of the power of bringing people together—one laugh at a time.

Key Takeaways:

• Comedy as Community: Francisco’s journey shows that stand-up is much more than laughs—it’s about building bridges across cultures and connecting people in the Ozarks.
• Dreams & Perseverance: Success in comedy (and life) requires courage, resilience, and the right support group—acknowledging that “no one is truly self-made.”
• Clean Laughter, Real Impact: Performing clean comedy has opened doors to corporate, church, and family-friendly events, helping break stereotypes and reach broader audiences.
• Storytelling Power: The most memorable routines come from authentic storytelling, bringing together diverse backgrounds and shared experiences.
• Lifting Others Up: Francisco invests in fellow comics and artists, proving that a rising tide lifts all ships—mentoring, collaboration, and rooting for each other are central to his philosophy.

All this and more on this episode of the I Am Northwest Arkansas® podcast.

Important Links and Mentions on the Show*

• Episode 253 https://iamnorthwestarkansas.com/253
• Follow Francisco Valencia (Frisco Kid) on Instagram: @FriscoKidLive
• Catch Francisco’s regular show at Music Depot, Downtown Rogers (Second Friday of every month)

Mentioned Resources & Organizations:

• Music Depot Rogers: Live event schedule and info
• Diamond State Comedy Festival (October, NWA)
• FindItNWA.com NWA’s Hyperlocal Business Directory

This episode is sponsored by*

Signature Bank of Arkansas "Community Banking at its Best!"

Try ONBoardNWA.com Today!

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

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Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

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Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"

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