Launch debrief: how I had my best launch ever with a brand new offer that wasn't even built yet.

My new offer Radiate now has its first founding members, and it ended up being my best launch ever - so I'm doing what I always do and sitting down to share the full behind-the-scenes with you.

The numbers, what worked, what I'd do differently and the big lessons I'm taking into the next one.

In this episode:

• Why having less than half the people on my launch list compared to my last launch still produced more revenue
• How building in public and having hundreds of conversations before opening the doors made this launch feel genuinely chill
• The personal reason why this launch felt easier than previous ones - and what perfectionist mode was doing to my other launches without me realising
• The honest weak spots - the top of funnel content I deprioritised and the gap I left for logical buyers who needed more information
• Why I can't just do the same thing again next time - and exactly what I'm focusing on over summer to make the next launch even bigger
• The one thing that made the biggest difference to this launch that you can start doing today

Want to be first in line for the next Radiate launch? Get on the waitlist here.