How does a brand new SaaS company launch smoothly amidst a global pandemic? Can the founders learn from past errors, or is it all about starting from scratch? Today’s guest is Rand Fishkin, co-founder of SparkToro and previous co-founder at Moz. You’ll learn about SparkToro’s onboarding and launch strategies, their highly successful user survey, conversion tactics, and the founders’ past and present challenges.

Visit our website for the detailed episode recap with key learnings.

Show notes

• SparkToro — Rand’s SaaS product we’re talking about
• Moz — Rand’s previous company
• Casey Henry — Rand’s co-founder at SparkToro
• SparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs — an overview SparkToro’s fundraising process
• TinySeed — Rob Walling’s accelerator which follows the SparkToro funding methodology
• Lost and Founder — Rand’s book
• Drip, ConvertKit — marketing tools
• UI Breakfast Podcast Episode 78: Customer-Driven Organic Growth with Ashley Greene
• Follow Rand on Twitter

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