Launching isn't supposed to leave you needing a full blown vacation.

In this episode, we're unpacking why so many successful founders feel wrecked after launches that technically "worked." Not because their offer is wrong. Not because their audience disappeared. But because the business is still relying on their energy, memory, and nervous system to carry the weight.

At a certain level of growth, launches don't fail, they exhaust the person holding them. And if your launch only works because you're working it nonstop, that's not momentum. That's dependency.

This conversation is about what shifts when the business absorbs pressure instead of transferring it back to you. When tech talks to each other. When team ownership is clear. When decisions are made before adrenaline hits. And when your role during a launch is leadership, not logistics.

If your launches feel heavier than they used to, this episode will help you see why and what it actually means to launch like a CEO in 2026 and beyond.

In this episode, you'll hear:

• Why launches feel harder now, even when your offer hasn't changed

• The difference between a launch that works and a launch that's structurally supported

• What actually belongs in the CEO role during launch (and what doesn't)

• Why evolving your backend is what prevents burnout, not working harder

Here's where to go next:

→ Connect with me on Instagram: https://www.instagram.com/katedwinellco/

→ Learn more about me: katedwinell.co

→ Systems & Spice Monthly Newsletter: https://katedwinellco.myflodesk.com/systems-spice-opt-in

→ Free Audio Training: 🎧 The 3 Systems Every Scalable Launch Needs Learn how to stop holding your launch together with memory, adrenaline, and vibes and build systems that actually support growth. https://katedwinellco.myflodesk.com/3-systems-needed-audio

If you know a CEO who's the visionary and the operator right now, send them this episode.

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