So you want to use Instagram to attract your dream clients but not feel completely weighed down by it?!

Lucy Spicer is an experienced Psychological Coach who works closely with business owners, professionals and influential content creators to understand how to change the way they think and behave to become the best versions of themselves…

She pours all her time and energy into her clients but still wanted to increase visibility and leads for her business and podcast. So how did she craft an Instagram strategy that worked for her?

You’ll have to tune in to find out! Lucy is a long-time client and Conquer Club member.

In this episode, we discuss how we refined her messaging strategy to attract top-tier clients, how her bolder copy choices doubled her results and the Story strategy she initially resisted… but quickly realised was the GAME-CHANGER her business needed.

Here it from Lucy herself about her experience working through my signature content funnel framework and why she believes it's the perfect approach to IG for any busy online service-provider. 

Follow Lucy on Instagram: https://www.instagram.com/lucyspicer_/

Check out her podcast, The Journal: https://the-journal-with-lucy-spicer.captivate.fm/listen

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Here we are, about to wrap up the SIXTH month of 2024, officially hitting the halfway point.

Just like in every area of life, your Instagram marketing strategy is due for a refresh and reflection. Luckily for you, I’m going to walk you through it! Join my mid-year check in to identify where the gaps are, plug those leaky holes and discover where to take action before we hit July!

Don't worry - this doesn't mean a massive overhaul. Even the smallest tweaks and adjustments or introduction of systems and processes can make a huge difference.

So, grab your journal (or set a reminder to come back to this episode when you’re not out walking or driving!) and let’s dive into the FIVE essential questions you need to ask yourself before June 30th.

Register for the Five Figure Insta-Audit ➡️ https://thesocialbritify.txfunnel.com/healthcheckreg

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

You might think your profile is already an A+ as per the traditional Instagram textbook, but trust me - there’s always room for improvement, especially if you’re serious about turning those profile lurkers into loyal followers and paying clients.

This isn’t about stuffing more keywords in your Name Field or making sure you’ve got the right link - We’re talking about how you can elevate the experience people will have on your profile making them want to take action FASTER (IE. more leads in your DMs and sales in your Stripe account).

You’ll be looking at your profile in a completely different way. Make sure to tune in to find out those 1% differences you can implement ASAP.

Resources Mentioned:

Canva Tutorial for Creating Pinned Banners: https://www.instagram.com/reel/CmD6fTgJsgV/

Five Figure Insta-Audit Workshop Registration: https://thesocialbritify.txfunnel.com/healthcheckreg

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Converting isn’t just for sales… Yes, views and reach are great but if you can’t convince someone to hit that follow button, they aren’t worth much.

When you’re in a growth phase, it’s critical you’re not just tracking reach but your content and profile is optimised to convert viewers of your content onto the next stage of the buying journey: 

➡️ From a Viewer into a Follower

➡️ From a Follower into a Trusting, Engaged Community Member

➡️ From a Community Member to a Paying Client

➡️ From a Paying Client to a Long-Term, Raving Fan

So how do you break that endless, mindless scroll and compel them to head over to your profile? AKA Step 1.

There are FOUR key elements to review and in this episode I’m covering each with examples and fixes for your content, profile, messaging strategy and lead magnet.

Get your notepad out and have your pen at the ready!

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Ever wish you could hit the delete button on your Instagram app thanks to a set-and-forget approach to content? Well, it might be possible.

Big emphasis on *might* 👀 The 9 Grid Strategy, also known as the ‘permagrid’ isn’t new but its popularity is growing again amongst business owners who don't want to commit to an ongoing posting schedule…

Sounds almost too good to be true, right? Well I’m breaking down this approach and the reality about how it actually works. Because if you’re thinking it involves never having to open the Instagram app again, you can forget it. 

Tune in to find out what type of businesses and marketing strategies this could work for as well as the importance of traffic and visibility *regardless* of your grid-status.

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Because entrepreneurship basically means having to be wearing ALLLLL of the hats, one of the first things most business owners want to outsource is their marketing. But is this really the right decision?

Considering what’s working (and what’s not) across various social media platforms right now, we have thoughts.

And by we, I mean my amazing business friend Keira from Keira Rose Creative. As experienced Social Media Managers, we are here to tell you to think TWICE before hiring one. Strange right? But believe us, we have our reasons (we just want this best for you and your bank account) and in this episode we break it down and share some alternatives.

Tune in to find out more about what’s really required from a client perspective when you hire a SMM, the reality of what’s changed when it comes to outsourcing content creation and the critical components you should have locked in place before even considering jumping on a discovery call.

More about our Guest, Keira Anderson:

Follow Keira on Instagram: https://www.instagram.com/keirarosecreative/

Join the waitlist for her BRAND NEW offer: https://keirarosecreative.myflodesk.com/n82zhox67v

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Did a well-intentioned content idea to get vulnerable and connect with our audience take a bad turn?

You may have seen this trend circulate around… Business Owners were sharing their ‘reality’ and moments from their personal lives that they didn’t fit into the ‘business is perfect, life is perfect’ narrative that we all feel we must conform to on Instagram.

I even participated in it myself but now that the trend has passed its peak… I’m having second thoughts.

In this episode of Trend Talk, I’m diving into how this trend steered in a strange direction as well as sharing YOUR opinions on it too.

I’m breaking down:

1. Why this trend quickly picked up speed
2. How I chose to approach it and my version of the post
3. Where some business owners made a misstep
4. How to determine what to share online as a personal brand

After you’ve tuned in, I’d love to hear what you think! Send me a DM over on Instagram or take a screenshot of this episode and upload it to your Instagram Story and tag me!

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Were you just as obsessed with DVD Behind the Scenes as I was? If yes, you’re in luck.

I’m taking you for a walk through all of the systems, processes and habits I couldn’t be The Social Britify without. It’s pretty much an exhaustive list of all the things that keep me on track across Operations and Delivery, Reporting and Marketing…

Plus, I include the elements of my personal routine that also flow through to my business.

My top favourites include Click Up, Slack, my Instagram Operating System hosted in Notion and the amazing tracking templates I got access to inside Lifestyle Business School (https://lifestylebusiness.school/join). 

If "a streamlined content system" has been on your to-do list this year, make sure you check out Conquer Club to get access to my Content Funnel Planner and Annual Campaign Calendar too! Check out our May offer.

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Instagram is acting a little bit like the guy you’re dating that is giving mixed signals. One week they are telling us to “stop crying” (literally) over reach and follower count and the next week, they announce a MAJOR algorithm change.

It’s been a few days since the announcement has dropped so I thought I’d share my thoughts now that the initial dust has settled as well as giving you 3 recommendations for how you can get on the front foot of these changes to the way Instagram ranks our content.

Tune in to find out the importance of finessing the following elements of your strategy:

1. Specificity with Messaging and Intention
2. Diversifying your Reels to stand out
3. Viewer > Follower > Lead Conversion Optimisations

And if you’ve got more questions about how these changes might affect you, pop over to my DMs and I’ll be happy to answer any questions you have.

-------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/

Tune in for PART 2 of the BTS look into my five-figure Launch Strategy! I'm continuing to answer all of your questions and dive into the juicy end of this Q&A.
 
Make sure to check out Part 1 if you missed it so you're all caught up.
 
 In Part 2, I'm covering: 
 
 👉🏼 The exact content strategy I implement and how I optimise throughout
 👉🏼 How I use ManyChat to streamline registrations and chat with leads
 👉🏼 Secrets to maintaining energy throughout the launch
 👉🏼 Extra tips and tricks for a seamless launch event
 👉🏼 Self-care advice for launch lovers
 
Whether you've been thinking about launching (or re-launching) a new course, program of coaching offer, this is an episode you won't want to miss!

 -------

Want more?

1. Subscribe! Make sure you hit that follow/subscribe button right now to get new episodes automatically every week.

2. Get instant access to my FREE Five-Figure Insta-Audit Workshop: The ULTIMATE Health Check and "Zhush" Your Instagram Strategy Needs to Ignite Your Results and Grow Your Business (Improve Your Engagement and 10x Your Revenue) Click here to unlock it.

3. Join Conquer Club for just $49/m: The Accountability, Tools and Girls-Bathroom-Energy You Need in Business to Create Content You *Actually* Love and Get It Out There Consistently Without Fail. Click here to join today.

Follow Brittany on Instagram at https://www.instagram.com/thesocialbritify/