Better Advertising with BTR Media

Launching a Niche Amazon Brand


Listen Later

How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They further explore how a data-driven approach, supported by user-generated content (UGC) and influencer partnerships, has propelled REBRelief into the spotlight and garnered attention from high-profile figures. Kate also shares her strategies to navigate challenges in inventory management, advertising, and audience targeting.


"Anyone has the opportunity to succeed–it's having the confidence to do it and figure it out along the way." - Destaney Wishon


Some of their main points:

  • Utilizing Amazon's search rank tools and Creator Connections can transform product launches by enhancing visibility and optimizing audience targeting.
  • Emphasize the importance of differentiating advertising content based on customer readiness, especially with video content across various platforms.
  • Engaging with and learning from supportive communities, particularly within niche markets, can provide instrumental help and opportunities.
  • Managing logistics and inventory presents significant challenges as a solo entrepreneur, but is crucial for sustained growth.


Connect with Kate on LinkedIn

Learn more about REB Relief

Connect with Destaney on LinkedIn

Learn more about BTR Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

Better Advertising with BTR MediaBy Destaney Wishon and Justin Nuckols

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

12 ratings


More shows like Better Advertising with BTR Media

View all
Behind the Numbers: an EMARKETER Podcast by EMARKETER

Behind the Numbers: an EMARKETER Podcast

122 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

524 Listeners

My First Million by Hubspot Media

My First Million

2,603 Listeners

Retail Media Breakfast Club by Kiri Masters

Retail Media Breakfast Club

6 Listeners