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How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They further explore how a data-driven approach, supported by user-generated content (UGC) and influencer partnerships, has propelled REBRelief into the spotlight and garnered attention from high-profile figures. Kate also shares her strategies to navigate challenges in inventory management, advertising, and audience targeting.
"Anyone has the opportunity to succeed–it's having the confidence to do it and figure it out along the way." - Destaney Wishon
Some of their main points:
Connect with Kate on LinkedIn
Learn more about REB Relief
Connect with Destaney on LinkedIn
Learn more about BTR Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4.8
1212 ratings
How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They further explore how a data-driven approach, supported by user-generated content (UGC) and influencer partnerships, has propelled REBRelief into the spotlight and garnered attention from high-profile figures. Kate also shares her strategies to navigate challenges in inventory management, advertising, and audience targeting.
"Anyone has the opportunity to succeed–it's having the confidence to do it and figure it out along the way." - Destaney Wishon
Some of their main points:
Connect with Kate on LinkedIn
Learn more about REB Relief
Connect with Destaney on LinkedIn
Learn more about BTR Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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