Do you think you need to pay for social media advertising to launch a physical product? Think again! Your existing network of friends and family is a powerful and free form of advertising not to overlook.  In today’s episode, Founder of Georgia Crafted Erin Zwigart shares her inspiring story of how she transformed her life from burned out marketing professional and mama of 2 small children, to successful entrepreneur of a locally curated subscription box company that she loves and enables her to work flexibly from home around her family life.  Erin launched her business by taking it old school - by word of mouth and referrals from friends and family, and by leading with service in her client relationships. Oh, and an audition for the producers of Shark Tank! Erin trusted her intuition, approached her new business with an abundance mindset, and replaced her full time income in just 3 years with only 600 followers on social media. She takes us step by step how to market your own physical product with a grassroots approach, and offers her best tips to help businesses stay relevant in today’s marketplace given Covid-19.  To learn more about Georgia Crafted, please visit www.georgiacrafted.com, and follow Erin on IG @georgiacrafted.  Are you enjoying this podcast? Leave me a review and tell me why! Subscribe today so you don’t miss an episode.