In this episode of The Warm Up, I’m chatting with Olivia from Olive Street Studio — a designer turned educator.

We dive into how Olivia uses Close Friends on Instagram as her go-to launch space — sharing behind-the-scenes, testing ideas, and building buy-in from a small, loyal group before anything’s officially "out there." She shares how she’s been building a more sustainable business model by letting people in early and selling through connection, not pressure.

We also talk about:

• How to work in public without burning out
• Building a waitlist by being genuinely helpful
• Selling in a way that feels like a conversation, not a campaign
• Why low-lift marketing can still drive big results

If you’ve ever felt like launching isn’t for you... this is your permission slip to make it your own.

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