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In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public.

Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors.

You’ll learn:

• Why documenting isn’t enough—you need to build a story around your work
• How to develop your main character energy and create brand recognition
• Why setting a clear destination hooks your audience (hello, Frodo and Mount Doom)
• How to create stakes and tension that make people root for your success
• Why messy action > perfect presentation when it comes to warming up your audience

If you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online.

Work In Public Content Examples

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In this episode of The Warm Up, I’m chatting with Olivia from Olive Street Studio — a designer turned educator.

We dive into how Olivia uses Close Friends on Instagram as her go-to launch space — sharing behind-the-scenes, testing ideas, and building buy-in from a small, loyal group before anything’s officially "out there." She shares how she’s been building a more sustainable business model by letting people in early and selling through connection, not pressure.

We also talk about:

• How to work in public without burning out
• Building a waitlist by being genuinely helpful
• Selling in a way that feels like a conversation, not a campaign
• Why low-lift marketing can still drive big results

If you’ve ever felt like launching isn’t for you... this is your permission slip to make it your own.

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In this episode of The Warm Up, Kelsey sits down with copywriter, mentor, and certified “website girl” Sara Noel of Between The Lines Copy. Sara runs a dual business: done-for-you website copy for premium clients and a growing digital product and mentorship empire. They unpack how Sara’s built her business without following trends, playing small, or holding back... and why confidence, consistency, and community are her three biggest sales tools.

Whether you’re launching a new offer, trying to get out of your own head, or need a reminder that showing up with confidence is always the move... this episode will light a fire under you.

My episode on Point of the Story

Sara's Substack

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🔥 Generic offers blend in… but specific, soul-aligned offers? They stand out and sell out. In this episode, I’m breaking down what makes a “bread and butter” offer irresistible — and how to shift from freelancer-for-hire to trusted brand leader. Because when your offer is built around your unique voice, it doesn’t just attract buyers… it attracts the right ones.

💡 Your offer isn’t just what you do... it’s how people experience your brand, your transformation, and your magic. Specificity sells. Confidence converts!

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🔥 Being open and honest in your business isn’t a weakness... it’s a magnet for the right clients. In this episode, Alyssa shares how embracing transparency not only helped her build a strong community but also led to highly aligned, values-driven clients who wanted to work with her for who she is... not just what she does.

💡 Clients don’t just buy your service, they buy into YOU. When you show up authentically, you attract people who align with your values and vision.

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💬 What’s one way you’ve built trust with your audience through transparency? Drop it in the comments! 👇

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🔥 More followers ≠ more sales. If you think your business would grow if only you had more followers, think again. This episode reveals:

- Why follower count is NOT the real problem

- The hidden reason your audience isn’t converting

- A simple strategy to turn quiet followers into engaged buyers

💡 More visibility isn’t enough... warming up your audience is the game-changer.

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💬 What’s your biggest challenge when it comes to engagement vs. conversions? Let us know in the comments!

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🔥 Tired of inconsistent clients? Alice was, too... until she discovered a launch strategy that worked for her business. In this episode, we dive into:

- How Alice went from scattered marketing to fully booked launches

- Why traditional launches felt exhausting (and what she did instead)

- The key shifts that gave her more freedom AND more sales

If you’re tired of hustling with no real plan, this episode will give you a new way to launch.

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🔥 Relying on referrals felt like a dead end. Michelle was tired of the feast-or-famine cycle and struggling to build a sustainable business... until she made one key shift. In this episode, we cover:

- Why relying on referrals was keeping Michelle stuck

- The turning point that helped her pivot and scale

- How she went from unpredictable income to in-demand offers

If you’re feeling trapped in word-of-mouth marketing, this episode will change the game for you.

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💬 Do you feel like your audience is cold, warm, or hot right now? Drop it in the comments!

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🔥 Struggling to make sales? It’s not your content... it’s your strategy. If engagement doesn’t equal sales, what does? In this episode, we’re breaking down:

- The real reason your audience isn’t converting

- Why viral posts don’t lead to consistent clients

- The difference between a cold following and a warm community

Let’s fix the missing piece in your marketing so your audience goes from lurking to buying.

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💬 Do you feel like your audience is cold, warm, or hot right now? Let us know in the comments!

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