Brazil (is not) for Beginners

Launching Products in Brazil with Amanda Martins

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Isaac speaks to Amanda Martins, the Founder of LatAm Trampoline, a product launch and operations specialist who helps businesses successfully expand into Latin America. They talk about:

  • Entry strategies, including MVP testing, localization, and partnering with locals.
  • Brazil's large market, tech-savvy population, and how founders may face less competition than in other markets.
  • How a grasp of market dynamics is crucial for entry, such as the need for competitive pricing and the knowledge of the distinctions between the affluent and non-affluent market segments.
  • The challenges and risks of entering the Brazilian market, including the importance of timing, understanding of local competition, and the inevitable bureaucracy.
  • Opportunities for scalable solutions in fintech, B2B SaaS, climate tech, mobility, agriculture tech, and more.
  • The role of WhatsApp for business in Latin America, and lots more.
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    Brazil (is not) for BeginnersBy Brazil (is not) for Beginners
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