On this episode of Launchpad of Innovation, host Barry Frey talks with Whitney Magnuson, Head of Brand & Media at Zoom Communications, about Zoom's evolution from meetings platform to AI-powered system of action for modern work. They unpack Zoom's bold OOH and experiential campaigns - from SXSW and "Take Back Lunch" to UGC-driven Times Square creative - and how measurement, mobile data, and video are redefining out-of-home's role across the funnel. Sponsored by AiOO, a Dubai-based AI platform for real-time audience targeting.

Barry Frey, CEO of DPAA Global, introduces a new podcast focused on technology's impact on omnichannel advertising, particularly digital out-of-home (DOOH) advertising. The podcast is sponsored by AiOO, a Dubai-based AI platform for real-time audience targeting. Domenic Venuto from Horizon Media discusses the evolution of AI and technology in advertising, emphasizing the importance of AI in driving growth and solving business challenges. He highlights Horizon Media's Blue Platform and Horizon OS as key tools for client engagement. Hammad Benjelloun from AiOO outlines trends in DOOH and retail media, including digitization, automation, audience planning, dynamic creative optimization, and the growing importance of retail media.