With laundry care on the rise and more consumers buying washing machines, companies are attempting to maintain sustainability practices in both developing and emerging markets. Ian Bell, Head of Home Care Research at Euromonitor, states that many manufacturers are tapping into their value chains to educate consumers about sustainable washing practices. Consumers may get information about cold water washing at a retail store, for example. To read more about how companies are implementing sustainable business practices for long term growth, download a copy of “Sustainability and the New Normal for Natural Resources.”

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.