Laura McKay is the co-founder of PolicyMe which is on a mission to make insurance simpler and cheaper for everyone who needs it. Laura’s a math nerd with a math degree from University of Waterloo with an actuarial focus. So not surprisingly PolicyMe has developed proprietary life insurance algorithms that are designed to recommend the best life insurance product for you. But Laura’s real passion, after a four year career working with a high profile consulting group in New York city, is to improve financial literacy, put an end to the industry practice of up selling / overprotecting and reduce frictional costs in the existing value chain.