Discover the unique creative philosophies behind some of the world’s most iconic brands as we sit down with Laura Parkinson, Global Head of Brand Experience at LinkedIn. From her early days at South by Southwest to leading experiences at Apple and Google, Laura shares how to humanize B2B environments and stay centered amidst the high-pressure grind of large-scale event production.

Meet the Guest

Laura Parkinson is the Global Head of Brand Experience at LinkedIn. With over 15 years of experience in Silicon Valley, she has built a career making brand experiences tangible and meaningful for Fortune 5 companies, including Apple and Google. Laura brings a wealth of perspective on maintaining creative excellence while executing seamless, streamlined brand moments on a global stage.

What You’ll Learn

• The Power of Human Connection in B2B: Why there is no longer a line dividing "corporate" environments from human ones, and how to meet audiences in their current mentality.

• Navigating Brand Cultures: Insights into the operational excellence of Apple, the playful playground mentality of Google, and the mission-driven connection at LinkedIn.

• Career Hustle and Resilience: How responding to a Craigslist post led to a career-defining start at SXSW and why you should never be afraid to speak up early in your career.

• Humanizing AI through Experiential: The role of live events in making complex technology like AI feel less scary and more understandable through real-life product demos.

  Staying Grounded Under Pressure: Practical rituals for mental and physical health, from the literal grounding of touching grass to the importance of modeling work-life boundaries for your team.