Does your marketing actually engage your potential customers? Elevate My Brand CEO Laurel Mintz says that too many companies have embraced digital marketing but have forgotten the basics of how to connect with their target market.

Laurel says it’s all about being “real”… sometimes even outrageous… and you have to combine online efforts with real world engagement to effectively build your brand. 

But that doesn’t mean just holding events or setting up a booth at a trade show. Experiential marketing done right takes more effort. We talk about that, as well as…

• The KPIs to pay attention to when building a brand

• The best way to test new experiential marketing efforts

• How to create brand awareness with those who matter

• Making experiential marketing memorable… and accountable

• And more